One of the biggest shifts occurring right now is that consumers have less trust for what brands tell us, and more trust for what people tell us. Organisations recognise this, but they are grappling with how to give their employees a voice. Founded in 2015 and grounded in Australia, The Martec aims to address this by disrupting how organisations build their employer brand and industry reputation. By leveraging one of their most powerful channels - their people.
Through their platform, The Martec makes it simple for employees to create powerful leadership pieces and stories - without them needing to become content writers. This enables organisations to scale their employer brand and reputation authentically and diversely.
Additionally, they are developing "Employer Brandwagon" a place for global employer brand leaders to share their reflections and drive a greater understanding and appreciation for the impact they can have in business. This community initiative will include articles, case studies, webinars and virtual fireside chats.
Their ambition over the next 12 months is to provide 1,000,000 employees with a voice. The Martec has already expanded to the European market and it is growing their London team. Currently, they are supporting over 100 world-class brands and employees in over 30 countries, inlcuding Allianz, Adobe and Philips.
Freddie
Company Specialist at Welcome to the Jungle
