SEO Manager, UpSlide

• An excellent writer: Can build error-free, storytelling copy in UpSlide’s TOV
• An SEO expert with hands-on experience: Deep knowledge of SEO best practices, keyword research, and SEO tools like Ahrefs, or SEMrush
• Data-driven with an analytical mindset: Able to interpret data to measure SEO success and understand the performance of different types of content
• A strategic thinker with excellent organisational skills: Can prioritize tasks effectively and meet deadlines while managing multiple projects
• Collaborative and communicative: Comfortable working cross-functionally with Content, Product, and Sales teams, as well as developers, to achieve shared goals
• Proactive and adaptable: Stay updated on the latest SEO and GEO trends and can quickly adapt to changes in search algorithms

Desirable

• Join our Global Marketing team as an SEO Manager, collaborating with experts in content, design, demand generation, and product
• You’ll work closely with Simone, our Head of Marketing, Chloe, our Content Director, and Giorgia our Head of Growth (when she returns from maternity in June)
• We’re a hard-working, supportive team looking for someone to bolster our marketing offering
• Our main objective as a marketing team is to cement UpSlide as the must-have solution for financial and professional services. We achieve this by running demand creation and capture initiatives to help UpSlide grow our client base ultimately
• Mission 1: Developing and executing SEO and GEO strategies: Identify, plan, and implement initiatives that align with UpSlide’s growth goals, including keyword research, on-page and technical SEO, and backlink building
• Mission 2: Building high-quality SEO content: Create new, high-impact content (blogs, landing pages) based on search intent and keyword opportunities. Refresh and optimise existing content on our website for long-term impact
• Here are the tools you’ll use daily: Ahrefs, Google Search Console, GA4, Screaming Frog, WordPress/Elementor
• 3 months: Settling into UpSlide, getting to know the team, our workflows, processes, and strategy, and understanding our core ICPs/buyer personas
• You’ll also have audited our existing SEO strategy and built plans to improve our performance
• 6 months: You will have refreshed existing and built new, high-quality content that aligns with our pillar strategy to improve our overall performance
• You will also have spent time investigating and building our GEO strategy, helping us rank in search engines (including LLMs like Copilot, Gemini and ChatGPT)
• 9 months: You will fully own the creation and delivery of our SEO strategy, monitoring keyword and site health, building new content, as well as collaborating with local marketers and PPC lead for cross-channel optimisation

• Interview one: Screening interview
• Interview two: Video call with Tariq, Content Manager (30 mins)
• Case study task: Prepare at home then send 48 hours before next interview (Estimated time to complete 1-2h)
• Interview three: In-person with Chloe, Content Director and Simone, Head of Marketing (1 hour)
• Interview four: Video call with Julien, CEO (20 mins)
• We'll conduct a reference check to learn how to help you thrive!
• ⚡ On average our process lasts 3 weeks