Growth Marketing Lead, GetYourGuide
APAC
Plus virtual stock options
3-5 days a week in office
Travel experiences booking platform
Job no longer available
Travel experiences booking platform
1001+ employees
Job no longer available
Plus virtual stock options
3-5 days a week in office
1001+ employees
Company mission
To help travelers unlock unforgettable travel experiences all over the world.
Role
Who you are
- 5+ years of prior experience in a growth marketing or similar role
- Excellent understanding of growth loops, growth models, and funnels
- Operational (able to execute independently) excellence of 1-2 marketing channels (e.g. paid search, seo, referral, etc.)
- Self-sufficiency and ability to execute on experiments in a hacky, scrappy manner to increase the velocity of experimentation
- Prior experience managing freelancers/agencies
- Required: APAC market knowledge or prior experience
- Preferable: understanding of marketplace dynamics such as marketplace liquidity
- Excellent written and verbal communication skills in English
What the job involves
- We’re looking for an experienced growth marketing leader to scale our marketplace in the APAC region. Asia is part of our global flywheel and will become increasingly important over time to achieve our growth ambitions (APAC = one third of the global experiences market)
- GetYourGuide is a 2-sided marketplace (demand side, supply side). The role’s scope is to fully own the demand-side in the APAC region and find ways to scale it (either by yourself or through agencies)
- Our core demand generation channels in non-APAC regions are Paid Search, Partnerships, Display Media, SEO. You will work closely with global demand and supply-side teams and join as part of the growth marketing organisation
- This is an individual contributor role (at the moment) with cross-org support
- Own acquisition: define channels priority for scaling and testing, execute to reach product-channel fit, scale the channel at a guardrail ROAS (by yourself or through a network of agencies/freelancers)
- Localise demand-generation: launch & scale local marketing platforms to generate demand at a guardrail ROAS
- Do market and UX research to identify the priority roadmap for yourself and inform product/supply/localization teams on your hypotheses
- Lead Go-to-market efforts: pick and test your “where to play” at a high velocity manner
Our take
Booking holidays and travel experiences can be time-consuming, expensive and stressful. GetYourGuide solves this problem by making it easier for customers to book and organize tours and activities.
While there are many tour providers and travel agents out there, the area of travel experiences has remained largely untouched by the digital revolution. GetYourGuide has successfully built an attractive and easy-to-use online marketplace that offers users an alternative to outdated booking sites. The company has managed to thrive despite a significant downturn in the tourism industry.
GetYourGuide's impressive funding up to Series F and debt funding is a testament to its solid footing in the travel market. What's more, a partnership with travel giant Expedia means that GetYourGuide is expanding into the US market, which could prove to be a game-changer for the company.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Jun 2023
$85m
SERIES F
Oct 2020
$153.3m
CONVERTIBLE
Total funding: $895.1m
Company benefits
- Virtual shares so you can be part of our success
- Annual personal growth allowance & GrowthHub - be constantly learning
- Structured growth and development plan to elevate your career to the next level
- Company contributions to personal pension plans
- 40 days per year for telecommuting
- Bonuses for successful employee referrals
- Mental wellbeing services with nilo.health
- 25 vacation days; +1 for each additional year up to a cap of 28
- 20% discount for friends & family on GetYourGuide activities
- Language course reimbursement
- Various discounted services such as Urban Sports Club, public transportation ticket and corporate scheme
- Weekly catered brunches, lunches, and snacks
- In-house gym and fitness classes
Company HQ
Gleimviertel, Berlin, BE
Leadership
Johannes Reck
(Co-Founder & CEO)Previously a Visiting Associate at The Boston Consulting Group.
Tobias Rein
(Co-Founder & Principal Engineer)Previously an Application Developer at Palindrom.
Tao Tao
(Co-Founder & COO)Has served as the COO of GetYourGuide since co-founding the company in 2009.
Martin Sieber
(Co-Founder & Director of Product)Previously an Investor and Advisor at Insightness and LocalUncle. Also experienced as a Freelance Web Designer.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job