Director of Partner Marketing, Housecall Pro
$132-165k
Plus Equity and Bonus
Home services business management software
Be an early applicant
Home services business management software
1001+ employees
Be an early applicant
$132-165k
Plus Equity and Bonus
1001+ employees
Company mission
To help home service professionals succeed.
Role
Who you are
- 10+ years of marketing experience, with 4+ years leading partner, channel, affiliate, or B2B2C marketing
- Proven track record of hitting acquisition goals by activating a partner's customer or member base
- Experience owning B2B lead generation and ABM motions from target selection through pipeline delivery
- Hands-on expertise running integrated campaigns across email, webinars, live events, and paid media
- Strong commercial instincts with the ability to manage unit economics and hold your own with Sales and Finance leaders
- Previous experience building and scaling high-performing marketing teams
- Experience in vertical SaaS, home services, or marketing to franchise/multi-location customers is a plus
- Bachelor’s degree or equivalent work experience
Desirable
- Track record of integrating AI and emerging technologies into organizational strategy and operations to accelerate innovation and scale
- Exceptional relationship builder who moves work forward through influence and trust
- Clear, credible communicator who can simplify complex partnership structures for executive audiences
- Energized by a "blank page" environment and the opportunity to build a function from the ground up
- High level of ownership and an obsession with finding creative solutions for our partners and Pros
What the job involves
- Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes
- As a Director, Partner Marketing, you are the strategic architect behind Housecall Pro’s partner growth engine
- You lead your team to effectively deliver customer and business value by owning the strategy, execution, and growth of our partner marketing function
- You are a builder who thrives at the intersection of B2B and B2B2C motions, equally comfortable activating the pro bases of our largest partners as you are driving lead generation for net-new partner organizations
- You coach and develop the careers of your direct reports as they hone their craft
- You collaborate cross-functionally to develop strong, trusting connections with stakeholders in Sales, BD, Product, and Brand to turn the partner channel into a durable growth lever. You lead by influence, build trust quickly, and advocate for the partner’s voice to shape the culture and strategy within your area
- Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success
- Define and articulate the strategic vision and direction for the Partner Marketing department, ensuring alignment with HCP’s overall growth objectives
- Oversee the development and execution of integrated, omni-channel campaigns (i.e. email, webinars, live events, direct mail, retail media networks) to drive Pro enrollments
- Lead, coach, and grow the partner marketing team, setting a high bar for craft, accountability, and operational excellence
- Own the enrollment goal for the partnerships channel, executing B2B2C go-to-market motions in collaboration with major partners
- Design and execute an ABM-lite motion for prioritized Key Accounts to generate qualified leads for new partner organizations
- Collaborate with other executives and departments to ensure partner programs plug cleanly into the broader growth engine and lifecycle workflows
- Establish KPIs and metrics to monitor the effectiveness of partner initiatives and make data-driven adjustments to improve ROI
- Oversee the department’s budget, resource planning, and agency relationships to ensure optimal use of resources
- Encourage and drive innovation by identifying new partner playbooks that go beyond traditional co-marketing
- Serve as the department’s key representative at executive meetings, advocating for the partner channel’s contributions to the business
Our take
Housecall Pro is a leading software platform built for home service professionals, including hVAC, plumbing, and electrical contractors. It operates in a market where managing jobs, schedules, customer communications, and billing can be complex and time-consuming.So, by providing tools to simplify these tasks, Housecall Pro helps service businesses run their operations more smoothly.
Trusted by over 200,000 professionals, Housecall Pro offers a suite of tools for scheduling, dispatching, invoicing, and customer communication, all powered by AI-driven automations. And its platform is designed to make day-to-day operations easier so pros can save on time and focus on delivering quality work.
The company recently launched initiatives that further cement its role as an innovator in the industry too. Its partnership with Bluon brings AI-powered HBAC support and an extensive technical database directly into the workflow, helping technicians complete jobs faster and with more accuracy. Meanwhile, the Electrical Toolkit app provides electricians with professional-grade calculators and tools for precise, NEC-compliance work. With these advancements, Housecall Pro isn't just supporting current operations, it's shaping the future of homer service software.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2022
$65m
SERIES D
Sep 2018
$30m
SERIES C
Total funding: $115m
Company benefits
- Healthcare coverage: Housecall Pro offers DAY 1 medical, dental, and vision insurance for you and your dependents. Our plans offer comprehensive national coverage with extensive provider networks. The company pays for at least 80% of the cost of premiums.
- Competitive pay and equity opportunities: Housecall Pro offers market competitive compensation that includes variable pay opportunities, and we continuously evaluate market benchmarks. Our quarterly internal talent reviews provide the opportunity for performance success discussions and feedback. Certain roles are also eligible for equity this fast-growing technology company.
- Time off: We work hard and want everyone to find balance in their life. Housecall Pro has a flexible, self-managed Paid Time Off (PTO) program. We also offer 6 paid holidays each year when everyone unplugs and recharges.
- Remote work: Housecall Pro is remote-first and our processes support remote teams working together and asynchronously. We also have offices in San Diego and Denver, that allow for teams to come together and give local employees the option of a hybrid schedule.
- Family: Housecall Pro supports employees with growing families by providing paid parental leave. And we love to share pictures of our newest family members in a Housecall Pro baby onesie!
- Learning and development: Housecall Pro knows that your growth is essential to our success. From the first day, we start training you about our business, our customers, how to succeed in your job and how to gain the skills you need to take your next steps.
- Career acceleration: We like to help our people as much as we do our Pros. Housecall Pro helps you accelerate your career with dedicated Career Success Conversations, frequent two-way feedback, and milestone learning programs like our Manager 101 series.
- Wellness: Housecall Pro provides immediate access to a robust Employee Assistance Plan (EAP) for all employees. We also invite everyone to join us for two or three monthly virtual wellness sessions led by experts on a variety of topics.
- Mental health: Housecall Pro’s monthly wellness programming, presented by experts, often spotlights mental health topics. Employees can join live webinars or watch recordings later. We also have an extensive Employee Assistance Plan with multiple resources including direct access to mental health providers.
- Office setup: Housecall Pro provides each new employee with a home office setup that includes a computer and accessories. We also offer ongoing internet and phone reimbursement to help offset expenses.
- Income protection: Housecall Pro wants you to have peace of mind if the unexpected happens. We pay for disability and life insurance. We also offer voluntary accident and hospital plans to help at times when you might need something additional.
- Financial wellness: Housecall Pro offers several ways to save on taxes and plan for your future. Our Health Spending Accounts (HSA) and Flexible Spending Accounts (FSA) help you put aside money tax-free for qualified medical and daycare expenses. Our 401k plan provides powerful tax-free retirement savings along with access to financial planning tools.
Company HQ
River North Art District, Denver, CO
Leadership
Michael Beaudoin
(CEO)Early-stage startup Investor and Mentor. Served as a Board Member from 2015, then becoming CEO in 2020. Has been on the founding team at a number of other startups including a 13 year spell in charge of HomeAdvisor.
Ian Heidt
(Co-Founder & Chief AI Officer)Previously CEO from the company's 2013 launch until Michael Beaudoin stepped into the role in 2020. Previously spent seven years as a Director at multinational corporation Qualcomm.
Adam Perry-Pelletier
(Co-Founder & Chief Engineering Officer)Spent six years prior to Housecall Pro at Qualcomm as Director of Engineering. Former Software Engineer at Moebius Solutions and Tachyon Networks.
Roland Ligtenberg
(Co-Founder & SVP of Growth & Innovation)Former Qualcomm Product & Business Development Manager, former Managing Partner at tech consultancy Light Mountain Partners. Was the Founder of the San Diego Electronic Music Initiative.
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