Demand Generation Marketing Specialist, Virtual Store Trials
2-4 days a week in office (Old Street, London)
We show what shoppers will do at-shelf
Posted today
We show what shoppers will do at-shelf
1-20 employees
Posted today
2-4 days a week in office (Old Street, London)
1-20 employees
Company mission
To test innovation and validate new ideas, predicting the performance of what customers need to do to win with shoppers both at the grocery shelf and online.
Role
Who you are
- If you are a creative, strategic marketer, and ready to make an impact in a fast-paced environment, we want to hear from you!
- Key Responsibilities:
- Experience: 3+ years of experience in marketing, demand generation, or a related role within the retail technology, market research, insights, or SaaS industry
- Skills: Strong understanding of brand development, content creation, and event management. Proficiency with marketing automation tools and CRM systems (e.g. we use HubSpot)
- Creativity: Ability to think creatively and develop innovative marketing strategies that drive results
- Communication: Excellent verbal and written communication skills, with the ability to craft compelling messages and an eye for design
- Analytical Mindset: We’re data nerds here at VST, therefore expect a data-driven approach with strong analytical skills to measure campaign effectiveness and ROI
- Team Player: Collaborative and able to work effectively across different teams and departments
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field
What the job involves
- We are looking for a Marketing / Demand Generation Specialist to shape and execute our marketing strategies with a focus on brand development, events, and content
- In this hands-on role, you will work closely with our commercial team to drive lead generation, build pipeline, and boost conversions
- Demand Generation: Collaborate with the commercial team to create and manage campaigns that drive lead acquisition, conversion, and ultimately, revenue. Tactics available to deploy are:
- Events Strategy: Develop and execute an events strategy that includes webinars and conferences to increase brand visibility and generate leads
- Content Strategy: Design a comprehensive content strategy that includes blogs, whitepapers, videos, demos, case studies, and social media to engage prospects and nurture leads
- Brand Development: Implement a look and feel that resonates with our target audience and differentiates VST in the market
- Analytics & Reporting: Monitor and report on campaign performance, providing insights and recommendations for continuous improvement
- Cross-functional Collaboration: Work closely with sales, product, and customer success teams to ensure alignment and drive overall business growth
- Hands-On Execution: Be directly involved in the creation, design, and delivery of marketing materials, campaign execution, and event planning
Salary benchmarks
Our take
Virtual Store Trials builds data products that help retailers and brands make faster, smarter decisions at the shelf - and win the shoppers.
Its tools turn overlooked planogram data into real visibility, insight, and action. CPGs use VST to optimise in-store strategy and prove performance. Meanwhile, retailers use it to monetise data, improve execution, and unlock new value, without slowing down operations.
From rapid shelf testing with thousands of real shoppers to a planogram platform used by some of the world's biggest grocers, VST is helping both sides move with proof (not guesswork) and make the shelf work harder.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company benefits
- A fully remote setup (or join us in our East London office if you like the buzz)
- End-of-year bonus
- Share options with fair terms
- Sales referral bonus
- Top-tier equipment (M-series MBP or whatever helps you do your best work)
- Work/life flexibility: work when and where you’re most productive
- Travel opportunities to meet clients (if you want them!)
Company values
- Proof over politics: We don’t default to gut feel. We follow the data, and back what works.
- Own the outcome: If we drop the ball, we pick it up. No spin. No sugar-coating. Just honest conversations and clear next steps.
- Speed with substance: We move fast, but never at the expense of accuracy or quality.
- Shared success: Our platform connects retailers and brands, and our work does too. We only win if both sides do.
Company HQ
Holborn, London, UK
Leadership
Joshua Evans
(Founder & CTO )Was previously a DevOps Engineer for Deutsche Bank, a Software Engineer for Trainline.com, CTO at Skim.it and Applyed.
Share this job
View 1 more job at Virtual Store Trials