Product Marketing Specialist, First Resonance
Factory operating system for manufacturers
Job no longer available
Factory operating system for manufacturers
21-100 employees
Job no longer available
21-100 employees
Company mission
First Resonance's mission is to empower those who are building the future.
Role
Who you are
- Excellent written and verbal communication skills, with the ability to write clear and compelling marketing copy that presents complex ideas in an easy-to-understand way
- 2+ years product marketing experience in a B2B SaaS company or manufacturing company
- Manufacturing experience strongly valued
- Positive and resilient personality, able to respond to changing requirements and evolving business needs
- Enjoys fast-paced working environments, acts with urgency and is deadline-driven
- Well-organized with ability to juggle multiple projects at the same time while maintaining rigorous attention to detail
- Bachelor's degree or equivalent experience
- MS Excel proficiency is required
What the job involves
- Reporting to the VP of Marketing, the Product Marketing Specialist is focused on driving business growth by increasing product awareness, executing go-to-market plans, and supporting the sales team with effective sales tools and messaging
- This role will foster a deep understanding of our customers and users, write product messaging and copy, for marketing campaigns, websites, sales enablement materials, and other initiatives
- Because First Resonance is a start-up, our employees wear a lot of hats so this role will be expected to help with other marketing initiatives outside of product marketing, including events and conferences and marketing automation
- Work with our Product team and VP of Marketing to develop product positioning, value propositions, and key product messaging that resonates with our target buyers and influencers
- Define, write, and manage design of product-driven marketing and sales materials such as one sheets, pitch decks, competitive battlecards, web page content, blog posts, and white papers
- Interview customers and write case studies, testimonials, videos, quotes, webinars, conference presentations, and more
- Understand the competitive landscape and provide analysis on how products differentiate themselves within the marketplace
- Manage social media channels, engage with followers, and post regularly
- Manage our hosted events and industry conference schedule, including research and all associated planning and deliverables
- Manage execution of marketing programs including but not limited to webinars, email communications, referral programs, cross-sell/upsell campaigns and nurture programs
- Write and create emails in Hubspot, generate lists for sends, and handle light marketing automation tasks like building workflows and campaigns
Our take
First Resonance was co-founded by a former SpaceX engineer to offer manufacturers end-to-end software to create any modern hardware, from electric or aerial vehicles to satellites or robotics.
Since founding in 2018, the company has amassed a growing list of extremely impressive customers including satellite manufacturer Astranis, aircraft automation startup Reliable Robotics, and the NYSE-listed Joby Aviation, which intends to operate an air taxi service with its fleet of electric aircraft.
The complexity of the operations that First Resonance’s customers are undertaking speaks to the value of the startup’s OS, especially when it comes to things like part traceability, collaboration, supply chain, and data analytics. The company has secured significant investment, as well as generating impressive interest from the industry, which all suggests it will continue to grow as time goes on.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Dec 2021
$14m
SERIES A
Dec 2020
$3.5m
SEED
Total funding: $17.5m
Company benefits
- Medical, dental & vision
- Generous life and disability insurance for you and your family
- Flexible PTO
- 401K retirement plan with employer match
- Other financial benefits and services to give you financial peace of mind
- Up to 16 weeks of parental leave
- Equity
- Flexible spending accounts
- Work-from-home setup
- Remote & hybrid options (role dependent)
- Amazing office in Downtown LA
Company HQ
Los Angeles, California
Leadership
Karan Talati
(Co-Founder & CEO)Former SpaceX Manufacturing and Software Engineer, and former Data Engineer at Sense360. Before this, they interned in Advanced R&D Engineering at Samsung Electronics and in Mechanical Development for Motorola Mobility.
Neal Sarraf
(Co-Founder & Boardmember)Investor and former OnDeck Fellow, who previously worked in Corporate Development & Strategy for Uptake. They also worked in Investment Banking for William Blair, and Strategy Consulting for PwC.
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