Senior Manager of Growth Marketing, Homebase
Plus Stock Options
More information about location
2 days a week in office
Employee scheduling software for small businesses
Job no longer available
Employee scheduling software for small businesses
1001+ employees
Job no longer available
Plus Stock Options
More information about location
2 days a week in office
1001+ employees
Company mission
To make local business teams unstoppable.
Role
Who you are
- 3-5+ years of hands-on channel experience across paid search, paid social, paid app, display, and offline channels in a B2B SaaS environment (bonus if you have experience with PLG or freemium motions)
- Experience crafting and running web and channel experiments (both digital and offline) to drive new customer acquisition
- Experience using paid marketing tools (e.g., Google Ads), marketing analytics and tracking tools (e.g., Google Analytics, Google Tag Manager), search and SEO tools (e.g., GSC, SEMRush, Ahrefs), data visualization tools (e.g., Looker / Tableau), as well as experience with Excel / GSheets and SQL
- Strong analytical and problem-solving skills with the ability to help us assess and forecast opportunities, manage month-to-month budgets, and evaluate marketing efficiency
- Strong understanding of marketing principles and strategies
- Track record of being entrepreneurial and a self-starter with a high level of ownership
- Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and present complex ideas in a clear and concise manner
- Resourceful, fundamentally curious, and relentless in understanding the “why”. Possesses a sense of urgency in line with our value of “No Day Wasted”
- A lover of local businesses — supporting and building great products for them
- Ability to collaborate in office weekly on Tuesdays and Wednesdays
What the job involves
- As a Homie, you'll be part of an unstoppable team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do
- We’re revolutionizing the way small businesses manage their teams and grow their business
- What this means for you is a shared passion for innovation and making a difference for the people we serve
- We are looking for a Senior Manager, Growth Marketing to help us increase the velocity and effectiveness of new customer acquisition
- Reporting to the Director of Growth Marketing, you will work closely with the channel leads to identify, test, and validate new channels and tactics that we can reliably add to our media mix
- Developing and executing on our channel testing roadmap and acquisition strategy across multiple net new paid and organic channels to drive efficient and scalable acquisition
- Taking a best-in-class approach to multi-channel marketing by working with channel leads across paid, organic, and CRO to ensure we are continually evolving and driving outsized revenue growth within our funnel
- Partnering cross-functionally with Product Growth, Product Marketing, Lifecycle Marketing, Sales, and RevOps to drive revenue performance in both core and net new channels
- Improving scalability and efficiency within our existing Paid Media channels by identifying improvements and areas of opportunity
- Fostering a data-driven and analytical culture across all of Marketing
Application process
- Meet the Talent Acquisition team
- Meet the Hiring Manager
- Participate in a Technical Interview
- Meet the Leadership team
- Professional Reference Checks
- Background Check + Offer Stage
- Welcome to the team, Homie
Our take
Homebase provide employees and businesses with time tracking applications, with a range of other HR functionality built in. Homebase automates the process of managing employee scheduling, and also helps companies improve internal communications.
The company contributes to the reduction of paperwork in an office by turning an array of devices into time clocks that track hours and overtime, while also providing payroll support. This makes it easier for companies to remain in sync, running a more efficient operation as a result.
Given that Homebase's customer base of small businesses is not able to pay a lot for its product, scale is the key driver in the company's future success. With over 100,000 customers already, its significant venture capital backing will ensure that the company will be able to grow (notably it's investing in Canadian talent) to provide its services on a profitable scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$60m
SERIES D
Nov 2021
$30m
GROWTH EQUITY VC
Total funding: $189m
Company benefits
- Stock Options
- Paid parental leave
- Generous paid time off options
- Offsites, customer days & social events
- Work from Anywhere Month
- Group health benefits coverage
- Group RRSP with employer match + TFSA
- Snacks + lunch on us at hub offices
- MasterClass at Work for ongoing learning
Company HQ
Yerba Buena, San Francisco, CA
Leadership
John Waldmann
(Founder & CEO)BA Political Science at Stanford. Associate at Boston Consulting Group, then KKR Capstone, before founding Homebase in 2014.
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