Client Strategist, Later
$80-95k
Influencer marketing and social media management
Be an early applicant
Influencer marketing and social media management
1001+ employees
Be an early applicant
$80-95k
1001+ employees
Company mission
To help the world's top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
Role
Who you are
- 3+ years of experience in influencer marketing, social media strategy, or digital marketing (agency or in-house experience welcome)
- Working knowledge of major social and influencer platforms (Instagram, TikTok, YouTube) and a genuine interest in the creator economy
- Demonstrated ability to move from asking questions to independently uncovering insights, not just reporting data
- Experience building proposals, pitches, or campaign recommendations with decreasing need for oversight
- Strong written and verbal communication skills, with the ability to distill complex ideas into clear, client-ready materials
- Proficiency in presentation tools (Google Slides, PowerPoint) and collaboration software (Slack, GSuite, Zoom)
- Familiarity with influencer marketing or social media management platforms (e.g., Later, CreatorIQ, Sprout Social) and paid social is a plus
What the job involves
- Reporting to the Director of Client Strategy, you'll own influencer marketing proposals from kickoff through client presentation, translating ambiguous client asks into a clear strategic blueprint
- You'll apply Later's Creator Intelligence Loop to define how a strategy will achieve a client's objectives, balancing creative thinking with measurement rigor, and you'll partner closely with Sales, Services, and Customer Success to keep strategy and execution aligned
- This role sits between our Associate Strategist and Senior Strategist tracks, so you'll work with increasing independence as you build toward the bespoke, high value proposal work our Senior Strategists lead
- Strategy & proposal ownership:
- Own standard influencer marketing proposals from kickoff through client presentation
- Translate ambiguous client objectives into a clear strategic blueprint that builds client confidence
- Apply Later's Creator Intelligence Loop to define how a strategy will achieve a client's goals
- Balance creative thinking with measurement rigor, connecting the client's ask to a distinct creative point of view
- Client & cross-functional partnership:
- Manage brand inputs and intake conversations, ensuring objectives and KPIs are clearly defined before work begins
- Partner with Sales to build pitches that are culturally relevant and help win new business
- Collaborate with Services and Customer Success to keep strategy aligned with campaign execution and client outcomes
- Present strategy and proposal work directly to clients and prospects
- Expertise & growth:
- Build proposals and pitches with decreasing reliance on senior support over time
- Take feedback on strategy work constructively and iterate quickly toward the strongest solution
- Simplify complex problems so clients understand both the why and the how behind a recommendation
- Stay current on social platform updates, creator trends, and emerging influencer marketing tactics
- What success looks like:
- Within 30 days, you understand Later's process and can navigate brand inputs and intake conversations independently
- By 90 days, you're owning standard proposals from kickoff to presentation with only light senior support
- By 6 months, you're building pitches and creative recommendations with minimal oversight, and sales partners trust your read on a client's objectives
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
Now, the company is entering an exciting new chapter with updates designed to help marketers and creators stay ahead of what's next in social. The platform now offers enhanced analytics, improved collaboration tools, expanded support for platforms like Threads and Snapchat, and smarter insights through innovations such as Future Trends. These developments show Later's commitment to making social media management more intuitive, data-driven, and impactful so brands and creators can build stronger connections and lead the next era in social storytelling.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Learning & development opportunities
- Market competitive compensation
- Hybrid work environment
- Flexible paid time off
- Competitive healthcare benefits
Company HQ
Government Center, Boston, MA
Leadership
Scott Sutton
(CEO)Scott joined lAter in 2023 as COO, becoming CEO in 2024. Previously, he spent 4 years at ZoomInfo, joining as VP of Revenue Operations before becoming Senior VP of Operations and then CBO.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 29 more jobs at Later