Lifecycle Marketing Associate, Havenly
$65-75k
5 days a week in office (Cherry Creek, CO / Manhattan, NY)
Interior design platform
Open for applications
Interior design platform
201-500 employees
Open for applications
$65-75k
5 days a week in office (Cherry Creek, CO / Manhattan, NY)
201-500 employees
Company mission
To help people create and refine their little corner of the world.
Role
Who you are
- 3+ years’ experience in a marketing, strategy or consulting role at a B2C or ecommerce brand, with an understanding of CRM strategies, tactics, and tools
- Strength in both the science and art of marketing: knowing when to lean on numbers and experimentation, and when to be creative and find a new direction
- Familiarity with Braze, or similar ESP’s
- Data acumen with experience in Google Sheets, Looker, and/or Google Analytics, and a penchant for analyzing data and uncovering insights
- Ability to deliver clear, concise, and reliable reporting on all lifecycle marketing metrics to key stakeholders and senior management
- Growth mindset with bold ideas and know-how to get things done
- Preference for those with experience in DTC e-commerce
- Experience with and knowledge of AI tools and prompting and how it can enhance lifecycle marketing process and performance (ChatGPT, Claude, etc)
- You believe the impossible is possible and will work hard, test, and always do what it takes to make things happen
- You are curious, love learning, and are interested in learning new tools and programs
- You have a flexible attitude and doer mentality; the ability to be solution-oriented and execute while also dreaming of what’s next
- You are a proactive self-starter, who is passionate about and committed to continued learning in this ever-evolving field
- You are a collaborator with strong communication and relationship-building skills
- You have the ability to work in a fast-paced, results-based environment
- You have confidence in analyzing and acting on marketing data
- You have extraordinary organizational skills and the ability to manage multiple projects at once without letting any key initiatives drop through the cracks
What the job involves
- We’re searching for a Lifecycle Marketing Associate to join our Growth team at Havenly
- This role will execute the lifecycle marketing strategy across email, SMS and push across our portfolio of brands
- Our ideal candidate will bring an analytical, creative, and cross-functional skillset to the role
- This is a unique, high-impact opportunity to play a critical role in the growth of a fast-growing and well-known consumer startup
- If you’re a lifecycle marketer who dreams of engaging customer journeys and enjoys rolling up their sleeves and working on a high-achieving team - this is the perfect role for you!
- Help manage batch-and-blast campaign calendar across email, SMS and push, managing content brainstorming and planning, briefing, deployment and analysis of campaigns
- Project manage cross-functional promotional calendar, managing sale periods from planning to go-live and post-promotion analysis
- Manage weekly KPI reporting for batch-and-blast, uncovering insights from data
- Rigorously test and analyze campaign performance to ensure each message drives results without increasing customer churn
- Collaborate cross-functionally with marketing, merchandising, creative and product teams to ensure brand-aligned messaging, improve time to conversion, and capitalize on new leads across all funnel stages
Our take
Founded in 2014, Havenly has grown to be a major startup in the online interior design space. Its platform connects customers with professional interior designers and product purchase recommendations. And, along with the sector at large, it has seen a healthy upswing in recent years.
Though rivals like Modsy and Roomstyler make for tough competition, Havenly's professional consultations put them ahead of simple visualization services, and are attractive to customers looking for an affordable version of a previously hard-to-access personal service.
Havenly's two-pronged approach to the interior design business could see it win big over the coming years. It has lately focussed on acquiring brands such as The Inside, Interior Define and The Citizenry, as well as venturing into IRL services with the launch of “Havenly At Home”.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$28m
SERIES C
Oct 2019
$32m
SERIES C
Total funding: $85.9m
Company HQ
River North Art District, Denver, CO
Leadership
Lee (Motayed) Mayer
(Co-Founder & CEO)A Columbia and Harvard Business School graduate who started out in Strategic Development at Canon. They also worked at Bain & Company from 2009 to 2011.
Emily Motayed Lancaster
(Co-Founder)They have an MBA from the Wharton School and were Chief of Staff at Bread. They also co-founded Nurture& and Livi Beauty.
Salary benchmarks
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