Senior Product Marketing Manager, DexCare
$121-163k
Digital healthcare logistics management
Be an early applicant
Digital healthcare logistics management
101-200 employees
Be an early applicant
$121-163k
101-200 employees
Company mission
To expand access to care for everyone.
Role
Who you are
- DexCare is seeking a B2B product marketing leader with extensive experience in scaling businesses, expanding product lines, and leading teams
- BA/BS degree or equivalent working experience; MBA preferred but not required
- Minimum 5 years’ product marketing experience at a SaaS company
- Ability to translate technical details for a non-technical audience
- Relentless focus on direct and indirect customer interaction to understand and synthesize customer needs and pain points
- Strong analytical abilities to develop insights by combining sales and marketing data with data from other sources
- Ability to collaborate with multiple internal organizations, including sales and product management, to drive company success; Must be a team player who works well with executives as well as peers
- Preference for a fast-paced environment
What the job involves
- As a senior product marketing manager, you will be responsible forDexCare's product marketing efforts and go-to-market strategies
- The senior product marketing manager is accountable for shaping product portfolio requirements, competitive analysis, buyer personas, and ICP, as well as messaging & positioning, customer-facing enablement assets, field communication, customer evidence stories, and product launch activities
- You will collaborate closely with product management on customer requirements, pricing, and competitive intelligence, as well as with all client-facing teams on positioning, packaging, and messaging for new features and functionality, and market-facing content
- Measures of success include improving our win rate, increasing adoption and usage, and strengthening our competitive position
- Build the product marketing muscle at DexCare
- Ensure quarterly planning, defined metrics, and performance feedback
- Market, Customer, and Competitive Research
- Create a competitive analysis and landscape program that informs product strategy and prepares the field/sales for addressing competitive situations
- Develop a deep understanding of our customer segments and buyer personas to differentiate our value proposition and expand the types of users and use cases for DexCare
- Work closely with Product Managers on targeted research and user testing as part of roadmap development and execution
- Drive and coordinate early access/beta programs and customer working groups/forums
- Strengthening our customer and stakeholder feedback loops
- Develop GTM framework for new product features and services
- Collaborate with product management, engineering, sales, customer success, and marketing teams to orchestrate the launch of new products into the market
- Evolve and enhance our pricing and packaging strategies
- Develop messaging/positioning, sales talk-tracks, customer presentations, case studies, and other collateral for new and existing products
- Work with sales enablement to develop sales training materials and orchestrate field training
- Provide strategic support to demand generation, corporate marketing, field teams, and the sales organization
- Lead the strategy and execution of sales enablement programs and tools, working in collaboration with marketing, sales, and customer success:
- Create core product messaging and positioning, and target personas
- Build and maintain core product collateral, feature briefs, demo scripts, and product release notes
- Partner with solution consultants to provide training on new product capabilities to client-facing teams and customers
- Develop additional outbound product communication opportunities, including webinars, PR, and editorial content
- Collaborate with marketing to ensure existing website and marketing materials reflect current positioning and messaging
- Participate in the development of session content for industry or customer conferences
- Be comfortable as a product spokesperson
- You must be an effective storyteller and prolific content creator
Our take
As the world becomes increasingly digital, it is vital to have optimization solutions purpose-made for each industry. DexCare caters to the healthcare industry, intelligently orchestrating the digital demand and health system capacity across all lines of care.
DexCare stands out by being an all-encompassing solution, using data-driven intelligence to allocate and optimize resources to meet both consumer demand and health system business goals. As a proven driver of growth, the company boosts new-patient bookings, diverts emergency-room hours, and increases downstream revenue.
DexCare has attracted several high-value clients such as Providence, one of the USA’s largest and most innovative health systems. It has raised massive amounts of funding that it is investing in accelerating market adoption of its care orchestration platform.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Performance-based bonuses
- Employee equity opportunities
- 401(k) retirement savings program
- Comprehensive healthcare coverage for you and your family
- Unlimited paid time off
- Flexible work arrangements
- Paid parental leave for all parents
- Recharge with a sabbatical after four years of dedication
- Fully paid ORCA card within the Seattle area
- Free parking for all employees
- Catered lunches for in-office days
- A diverse, supportive, and inclusive team that celebrates all
- Organized team outings and annual company on-site
Company HQ
Central Business District, Seattle, WA
Leadership
Derek Streat
(Co-Founder & CEO)Co-Founder and Chair of the Board at IROC, and PEDSNet Board Member at Seattle Children's. Former VP of Digital Surgery Solutions at Johnson & Johnson. Co-Founder and former CEO/Chairman of the Board at C-SATS.
Sean O’Connor
(Co-Founder & CCO)Former Executive In Residence at Providence Digital Innovation Group, CRO at C-SATS, and held various positions at Intuitive Surgical including Area VP of the Western Region.
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