Head of Paid Social, Curated
Online shopping recommendation service
Job no longer available
Online shopping recommendation service
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To connect passionate experts and consumers so that they find the perfect product together.
Role
Who you are
- 6+ years of paid social ads media buying experience
- 2+ years of leadership experience
- Experience working directly with ad production teams
- Experience running ads for both ecommerce and lead generation
- Up-to-date working knowledge of measurement & attribution methods
- Strong drive to innovate and be at the forefront of performance marketing
- Excellent communication, teamwork, and leadership skills
- Growth mindset: We challenge each other to grow professionally and personally to maximize potential
- Outcome driven: We work towards a purpose and goals that all members understand and are committed to achieving
- Collaboration: We believe working together drives outsized results
What the job involves
- We are seeking a highly motivated and experienced individual to join our marketing team as the Head of Paid Social
- In this leading role, you will be responsible for shaping and executing our paid social media strategy to accelerate growth of the business
- You will leverage data, intuition, and your ability to drive engagement with online shoppers at scale to create effective customer acquisition strategies
- This role reports to the Co-Founder & Head of Marketing
- Develop our paid social strategy on Facebook, Instagram, YouTube and future channels to accelerate business growth
- Own the P&L of paid social channels, regularly communicating progress towards OKRs and established KPIs to leadership and stakeholders
- Establish framework for effective experimentation on ads, targeting, bidding, and other tactics to consistently unlock performance gains
- Collaborate directly with creative production team to produce innovative static, motion, and video ads that effectively communicate our value propositions to shoppers
- Establish best-in-class workflows for campaign management, ad production, and experimentation to consistently unlock performance gains
- Shape the long-term vision for team and channel growth aligned with Curated business objectives
- Maintain up-to-date knowledge of changes in ad measurement and attribution methodologies
Our take
Curated is a marketplace that allows shoppers to chat with experts before purchasing a product. It specializes in the sports industry and hires skiing, snowboarding, golfing, cycling, fishing and tennis experts to help shoppers find the right product for their needs.
Talking to a Curated expert is free, and shoppers only have to pay for the product they choose to purchase, though the company does suggest that shoppers add a 5% to 10% tip to thank the expert they have spoken to. In short, Curated offers a cost-friendly solution for shoppers who want advice on luxury goods, but don't have the time or desire to visit a physical or specialist store.
Curated uses AI to pair shoppers with the right experts, with shoppers able to talk to their expert via text, video chat, or through the curated website. Though it does face the challenge of converting customers who enjoy a luxury in-store experience to a digital concierge, it is certainly a compelling option for the increasing numbers of consumers choosing digital convenience for their shopping needs, and need only keep adding new products to remain so.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2021
$75m
SERIES C
Apr 2021
$39m
SERIES B
Total funding: $141.5m
Company benefits
- Comprehensive healthcare - medical, dental, vision, disability and life insurance available
- Paid vacation time and holidays
- Generous paid parental and family leave
- Ample opportunities to get outside and adventure with Curated
- Significant discounts on the best gear out there
- Hybrid workplace and remote-friendly culture
- 401(k) retirement plan
- Convenient HQ right near Caltrain. Well-stocked, dog-friendly, and full of laughs
Company HQ
SoMa, San Francisco, CA
Leadership
Eduardo Vivas
(CEO)Eduardo started their career by co-founding Social Hour in September 2005, before working as CPO of Bright.com for 2 years. They then spent 3 years as Head of Product at LinkedIn before co-founding Curated as CEO in August 2017.
Alex Vauthey
(CSO)Having studied at Carnegie Mellon, Alex spent 5 years as a T-Systems Senior Consultant and 6 at Application Networks as Director of Engineering. They worked at LinkedIn from 2005 until 2017, when they co-founded Curated.
Salary benchmarks
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