Senior Marketing Manager, Amazon

• The ideal candidate is equal parts scientist and storyteller—an expert in performance marketing, algorithm-driven distribution, and creative experimentation
• They should have deep experience in analyzing multi-touch attribution, incrementality, and media efficiency while simultaneously being attuned to fashion/footwear, and cultural trends that shape consumer intent
• This role requires comfort navigating real-time analytics, testing velocity, and large-scale automation, alongside a strong instinct for building brand equity through content innovation
• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Desirable

• Zappos FBA team is seeking an exceptional Senior Marketing Manager to lead the onsite traffic strategy for Zappos, including managing the Sponsored Ads business
• This role requires a unique blend of marketing know-how, consumer psychology, and trend forecasting, ensuring our selection reaches the right customers with the right messaging at the right time
• Our mission is to establish Zappos on Amazon as the premiere destination for premium footwear. This Senior MM will take a highly analytical and experimental approach to onsite and offsite traffic, leveraging all internal and external paid channels to drive high-intent customers into our ecosystem
• They will own the intersection of data-driven decision-making and trend-right storytelling, ensuring that marketing initiatives are not only measurable and scalable but also resonate deeply with evolving customer behavior and industry trends
• Architect, test, and scale offsite and onsite traffic strategies that integrate data-driven performance marketing with trend-sensitive creative execution
• Manage, optimize and drive efficiency to the Sponsored Ads business
• Build excellent working relationships with channel teams and brands, incorporating key priorities to their roadmaps
• Develop and refine methodologies to measure incrementality, attribution, and customer lifetime value across multiple acquisition channels
• Drive full-funnel media strategies, optimizing paid, affiliate, influencer, and organic content initiatives to balance efficiency with brand impact
• Collaborate closely with product, engineering, and analytics teams to refine traffic algorithms, machine learning models, and dynamic audience segmentation
• Build real-time dashboards and automated reporting mechanisms to monitor traffic effectiveness, test results, and creative resonance
• Stay ahead of fashion, shoes, and digital content trends, ensuring Amazon is at the forefront of consumer engagement
• Work cross-functionally with creative, editorial, and merchandising teams to turn data insights into compelling, high-converting narratives
• Lead a culture of experimentation—continuously running A/B and multivariate tests to optimize messaging frameworks, audience targeting, and content formats
• Influence senior stakeholders and advocate for investment in emerging marketing technologies to enhance traffic acquisition and conversion

Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.