Social Strategy Manager, Not On The High Street
£60-65k
Senior and Expert level
London
The home of small brand magic
Posted today
The home of small brand magic
21-100 employees
B2CMarketplaceFoodFashionInterior designFurnitureHome improvementWeddingseCommerce
Posted today
£60-65k
Senior and Expert level
London
21-100 employees
B2CMarketplaceFoodFashionInterior designFurnitureHome improvementWeddingseCommerce
Company mission
Making small businesses the future, adding passion and purpose to the world.
Role
Who you are
- The ideal candidate is a master storyteller who understands how to build brand awareness and develop engaging brand storytelling as well as foster community, advocacy and interaction
- You’ll be highly competent at coming up with ideas, forming campaigns and creating content
- The ideal candidate will be a confident, clear communicator who enjoys working in a collaborative environment. You’ll be an ideas powerhouse and someone who gets a genuine thrill out of brainstorming the next big cultural moment and bouncing concepts around with the team
- Above all, you possess that rare magic of being both a creative mastermind and an analytical thinker, seamlessly blending out-of-the-box ideas with sharp, calculated, and goal-driven strategic thinking
- 6+ years of experience in social media and influencer management
- Experience working with retail or lifestyle brands/clients
- An understanding of Gen-Z, Millennial, Gen-X audiences
- Deep, hands-on knowledge of the algorithms, best practices and content formats for Meta, Tiktok, Pinterest and Linkedin
- Exceptional content creation and editing skills; a keen eye for visual design, content quality and brand style
- Proficiency with social media management/listening tools
- Extensive experience managing social media for business purposes and driving innovation in that space to drive engagement
- An excellent communicator with brilliant collaboration and organisational skills
- A keen eye for detail, upholding high standards of creative and content production and quality
- A test and learn mindset. You’re able to balance creative mindset with strategic and analytical thinking to constantly improve our campaigns and content
- An empathetic and dynamic people manager. Experience in line managing individuals and/or small teams
- A keen learner with a passion for staying current with social media trends and tools
- Don’t meet every single requirement? No problem. Your strengths, passion & fresh perspective could be just what we’re looking for - so we encourage you to apply!
What the job involves
- Reporting To: Head of Marketing
- We are seeking a dynamic and creative Social Strategy Manager to be the driving force behind Not On The High Street’s social voice. You will lead the creative strategy, planning and execution of our social campaigns and content across organic and paid channels
- From time to time, this role will also include the strategic planning and organisation of our influencer and creator content to tie in with our seasonal campaigns
- You’ll inspire your team to create best practice, engaging activity that genuinely excites and inspires our audience to discover the best small and independent brands in the UK
- You’ll work within our Marketing team at Not On The High Street, reporting to the Head of Marketing and alongside our Paid & Performance team. You’ll line manage a team of one, overseeing our inhouse Content & Social Media Executive as well as working closely with other teams and stakeholders from around the business including Brand & Experience, Commercial, and Technology
- Creative campaign strategy: Creating full-funnel creative strategies that align with our business goals eg. brand awareness, lead generation, or direct sales. Shaping creative ideas and messaging to build and execute campaigns against, working closely with the Paid Strategy Manager to align to budget plans, channel splits, testing and audience requirements
- Content Planning: Mapping out campaign timelines, flighting and working with the Paid Strategy Manager to execute content on time for campaign launches
- Content creation & briefing our inhouse creative team: Planning, producing, capturing and editing your own content suitable for Paid channels. Writing clear, data-informed briefs for our inhouse creative team to produce additional assets and content tailored for specific platforms to work in tandem with your own created content. Working with our copywriters to produce ad copy, headlines and descriptions to optimise our content
- Analysis, Reporting and Optimisation: Working with the Paid Strategy manager to understand the performance of your content, report back to the business on key learnings and results, continuously optimise and iterate your content to improve interaction and conversion
- Creative compliance: Ensuring all creative ideas and ads comply with platform-specific advertising policies to prevent account suspensions or ad rejections
- Organic social platform ownership: Develop and execute with a test and iterate mindset ideas and campaigns across Meta (Instagram & Facebook), TikTok, Pinterest, and LinkedIn to drive brand awareness, engagement, and follower growth
- Work alongside our Paid Social team to ensure that content is aligned and gives our customers a cohesive view of our brand, Partners and product range. Work to evolve and develop our overarching social strategy, understanding the role of each channel
- Content creation & management: Oversee the social content calendar from ideation to publishing. Create, curate, and brief engaging content (including reels, stories, TikToks, graphics, copy) tailored to the nuances of each platform
- We’re looking for someone who can work alongside our Content & Social Media Executive in the hands on creation and editing of our content, plus be comfortable in featuring in content (from time to time)
- Community engagement: Act as the voice of our brand online, cultivating a highly engaged community by proactively responding to comments, messages, and mentions and confidently using our tone of voice, with support from our Copy Lead
- Working with our Partners to activate their role in our social community, supporting them in creating brilliant content and utilising their followings to extend the reach of our campaigns and content
- Trend spotting: Keep a pulse on pop culture, viral audio, and emerging social media trends, quickly activating them for the brand in relevant and authentic ways
- Analytics & reporting: Track, analyse, and report on key organic social metrics (reach, engagement rate, follower growth). Use data to continuously optimise content and refine our ongoing social strategy
- Influencer content: From time to time at peak seasonal moments, manage our influencer/creator content from briefing through to final delivery alongside our Content & Editorial team. Ensure that it aligns to our business goals and shows our product range off to our customers
Application process
- This role's hiring manager: Dan Williams
Salary benchmarks
Our take
Notonthehighstreet have found a niche within eCommerce, providing a curated online platform for small businesses.
They currently have 5,000 small businesses selling their unique products on the platform and their business model is similar to Etsy.
Amazon are increasingly doubling down on their marketplace proposition and are powerful competition for Notonthehighstreet. However, their user base is one that values the uniqueness and curation they provide, so this should provide them with a competitive advantage.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Top investors
Company
Funding (last 2 of 5 rounds)
Aug 2016
$29.3m
SERIES E
Oct 2013
$13.4m
LATE VC
Total funding: $71.8m
Company benefits
- 33 days holiday – to make sure you are well rested and ready to give your absolute best, we offer 33 days holiday a year (including bank hols). Plus, there is the option to buy an additional 5 days holiday each year too. And, to top it off we also give an extra half day of holiday for every year of service!
- Private healthcare – keeping you in the best possible health is top of our list, that’s why we offer private medical insurance with Bupa and a cash plan with Healthshield which allows you to claim back money on your healthcare essentials e.g. dentist & opticians
- Pension plan – it’s never too early to start saving for your retirement and with our pension plan in place, it’s easy too! We offer a 4.5% matched contribution
- Life insurance – it’s never nice to think about, but in the very unlikely event of anything happening we’ll pay 4x your basic salary to a nominated person
- NOTHS discount – if you are anything like us, you’ll have an ever-growing wish list from the site. We give everyone who works here 20% off anything from the site (yes, that includes stuff that’s on sale!)
- Video therapy sessions through Spill, to support positive mental health
- Work from anywhere policy – work for up to 45 days of the year from anywhere in the world you don’t need to be in the office, so the world’s your oyster
- Family planning – we’ll support you through your pregnancy, adoption, IVF, or surrogacy journey - we offer 13 weeks at full pay 13 weeks at 50% followed by 13 weeks at statutory pay
- Do your bit for the planet and hire an electric vehicle with a salary sacrifice
Company values
- Stay Focused - We keep the main thing, the main thing. We prioritise, react to change and don’t get distracted
- Champion Team Spirit - We're playful and compassionate. We trust each other and raise each other up. All for one and one for all.
- Act Boldly - We have courage and conviction. We think big, dare to try and take risks
- Be speedy not perfect - We’re nimble, take ownership and move at a pace to achieve our goals. We act, then use learnings to refine
Leadership
Jessica Nesbitt
(CEO)After serving as Chief Growth Officer, Jessica stepped up to take the role of CEO, leading all of Not On The High Street’s commercial efforts.
Holly Tucker
(Co-Founder)Started 'Your Local Fair', a series of upmarket events, which sparked the idea for Not On The High Street. Received an MBE in 2013.
Sophie Cornish
(Co-Founder)Previously both a journalist and marketer. Received an MBE in 2013.
Diversity, Equity & Inclusion at Not On The High Street
- Diversity and Inclusion are really important to us at Not On The High Street. We celebrate difference and strive to make everyone feel welcome.
- As part of your application you’ll be asked to complete a demographic survey to help us learn more about who wants to work with us. It’s completely optional (but really appreciated) and it’s 100% anonymous. We’ll only use the information to help us figure out how to make our team even more inclusive and attract more brilliant people to join us, with the help of our cross-team Diversity Champions to drive progress
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