Marketing Manager, Roblox
Europe
Online gaming and entertainment platform
Be an early applicant
Online gaming and entertainment platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To connect a billion people with optimism and civility.
Role
Who you are
- 8+ years of marketing experience with a deep, pan-regional focus across Europe
- Independent Drive: Proven ability to operate autonomously within a strategic framework, driving clear outcomes with minimal day-to-day oversight
- Language Proficiency: Absolute professional fluency in English. The ability to understand, speak, or review content in German and/or French is a plus
- Broad Market Knowledge: Experience managing marketing efforts in highly fragmented environments—from varying audience demographics and cultural perceptions to distinct European economic climates
- 5+ years in Consumer Tech: Deep understanding of the European consumer journey, specifically privacy-first user behaviors, mobile trends, and local trust barriers
- Strategic Influence: Proven ability to advocate effectively for regional European needs (budget, product localized features, compliance requirements) to a global/US-based HQ
- Data-Driven test and learn mentality: Ability to drive growth and iterate quickly by being resourceful, analytical, and hands-on
What the job involves
- We are seeking a versatile marketing leader to manage our marketing engagement across Europe. As our first local marketing person in the region, you will design and execute a comprehensive GTM strategy that accounts for the diverse cultural, economic, and linguistic landscape of Europe
- You will be responsible for identifying high-growth clusters, navigating complex regulatory environments, and building a unified brand voice that resonates across multiple borders. Your work will span social, influencers, partner, and event marketing. You will be the fulcrum of all the region's outbound activity
- Holistic Regional Strategy: Design a scalable marketing framework that can be adapted for Tier 1 European markets (high volume/established) and Tier 2/3 markets (high growth)
- Localized Content Ecosystem: Oversee the "transcreation" and localization of all marketing assets. While English is our core working language, you will ensure our brand voice translates with native-level nuance across key European regions, leveraging your German or French skills where applicable
- Agile GTM Execution: Lead product launches across Europe, prioritizing markets based on data, barriers to entry, and localized product-market fit
- Cross-Border Community & Influencer Growth: Leverage regional social media and platform trends to build a loyal community through targeted influencer partnerships and localized channels (Instagram, TikTok, LinkedIn, etc.)
- Policy & Comms Collaboration: Work closely with legal and policy teams to navigate the varied regulatory landscapes of Europe, ensuring absolute compliance with GDPR and local data privacy standards
- Event & Ecosystem Strategy: Develop locally relevant events and community initiatives across key priority European markets, while also participating in existing industry events that support relationship building, market understanding and ecosystem growth
- Strategic Market Partnerships: Build and develop trusted partnerships with brands, NGOs, across key European markets to strengthen local credibility, relevance and long-term growth, while deepening engagement with creators, industry stakeholders and broader market ecosystems
Our take
Online gaming may be a well-established space, but Roblox has distinguished itself as a leader by empowering its community to build, share, and profit from their own creations, turning game development into an accessible, rewarding ecosystem for millions of users.
In addition to standard games, the platform offers virtual worlds and other experiences to explore and interact with. Its platform provides an online ecosystem for millions to create, socialize, chat, and explore immersive experiences with friends. In fact, in the US its used by two-thirds of children aged 9 to 12.
While the platform does face scrutiny over users safety (particularly given its young audience) the company's efforts to strengthen parental controls and open dialogue through initiatives like its new Parents Council signal a growing commitment to addressing these challenges. At the same time, its financial performance and creator-focused investments underscore a business in very strong health. With record payouts to developers, an expanding older player base, and a platform that increasingly rewards creative talent, Roblox's trajectory remains one of innovation and impressive growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2021
$520m
SERIES H
Feb 2020
$150m
SERIES G
Total funding: $922.8m
Company HQ
South San Mateo, San Mateo, CA
Leadership
David Baszucki
(Founder & CEO)Studied Electrical Engineering at Stanford before founding Knowledge Revolution in 1990, where they spent 9 years as CEO. They worked as VP of MSC.Software for 2 years, and started Roblox in 2005.
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