The advertising industry is undergoing a significant change in terms of targeting audiences. In the next few years, it's expected that brands will no longer be able to leverage third-party cookies to reach target audiences. Without the use of cookies, Seedtag is best positioned to provide a deep understanding of consumers' interests, build a contextual strategy based on data and gather a range of insights that can help brands improve their results.
Already the leader in contextual advertising in EMEA and LATAM, the company intends to use funds to expand into the US market and continue investing in its contextual AI technology. Following the funding, the company has acquired KMTX (previously Keymantics), a French company specialised in building AI models to optimise and automate performance campaigns. By merging with KMTX, Seedtag can now provide advertisers with a full-funnel cookie-less solution that delivers results for both branding and performance objectives.
Seedtag has achieved significant growth following further development and improvement of its product capabilities, alongside strategic acquisitions that saw it enter the Australian market. Looking forward, the company is strengthening its position internationally and hired key leadership roles to implement this in 2023.
Freddie
Company Specialist at Welcome to the Jungle