Director of Account-based Marketing, ZoomInfo
$160-220k
Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.
More information about location
Market intelligence and contact details database
Be an early applicant
Market intelligence and contact details database
1001+ employees
Be an early applicant
$160-220k
Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.
More information about location
1001+ employees
Company mission
To unlock the growth potential of professionals and businesses with a modern end-to-end revenue operating system.
Role
Who you are
- 7–10 years of experience in B2B marketing with 3+ years owning or leading ABM programs. 3+ years of leadership and budget experience
- Exceptional writing skills with creative intuition—you bring clarity, energy, and conversion-focused storytelling to every asset
- You’ve launched creative, integrated campaigns that pushed boundaries and delivered results
- Proven track record of designing and launching successful ABM campaigns that influence pipeline and revenue
- Deep familiarity with both organic and paid channels, particularly non-event digital and ABM programs
- Comfortable operating across strategic and tactical levels—you can pitch a bold idea to Sales leadership in the morning and QA an account microsite and landing page copy in the afternoon
- Strong understanding of modern marketing and sales tech stacks (Salesforce, LinkedIn Ads, PathFactory, ZoomInfo, etc.)
- Passion for metrics and storytelling—you don’t just report on performance, you tell the story of why it matters
What the job involves
- We’re building something new—and we’re looking for a builder. As the Director of ABM, you won’t just be inheriting an existing playbook; you’ll be writing it. This role will lead the creation of our Account-Based Marketing (ABM) Center of Excellence and develop cross-functional programs that deeply engage our highest-value accounts across the buyer journey
- You’ll drive strategy and execution for personalized, multi-threaded ABM programs across channels, partnering closely with Field Marketing, SDRs, Sales, Product Marketing, and RevOps. From digital air cover to 1:1 experiences, you’ll launch and scale programs that blend creativity, operational rigor, and measurable impact
- If you’re a strategic thinker who thrives in ambiguity, has a bias for action, and can translate complex ideas into compelling campaigns—this is your moment
- Build & Lead the ABM Function
- Define the strategy, goals, and roadmap for a new ABM Center of Excellence
- Establish scalable frameworks for 1:1, 1:few, and 1:many programs in partnership with sales and field marketing
- Evangelize the role of ABM internally and serve as a strategic partner to Sales, Field Marketing and GTM leadership
- Campaign Strategy, Creativity & Execution
- Concept and launch creative ABM campaign ideas that stand out, drive engagement, and convert high-value accounts
- Act as a hands-on ABM campaign lead—craft and refine high-impact copy across paid media, personalized account pages and outbound prospecting campaigns
- Serve as a strong final approver and content coach, ensuring ABM assets are on-brand, on-message, and optimized to perform
- Partner with SDRs to orchestrate outbound plays that align with marketing signals and account intelligence
- Own key programs that span regions (US & EMEA), segments, and product lines
- Media & Content Innovation
- Work across digital and paid media platforms (LinkedIn, display, retargeting, etc.) to ensure the right content reaches the right stakeholders at the right time
- Develop compelling content and experiences that resonate with senior-level decision-makers—think personalized account landing pages, high-impact ads, direct mail, and custom sequences
- Technology & Process Ownership
- Own the ABM tech stack (e.g., PathFactory, Marketo Measure, LinkedIn Ads, Meta, OOH, ZoomInfo, etc), driving adoption and innovation across campaigns
- Partner with Marketing Ops to ensure data integrity, campaign orchestration, and accurate reporting across Salesforce and related platforms
- Evaluate and onboard new technologies and tools that enhance targeting, personalization, and measurement
- Cross-Functional Collaboration
- Serve as the connective tissue between Sales, SDRs, Product Marketing, Field Marketing, and Marketing Ops
- Align on account prioritization and campaign planning with key stakeholders
- Share insights and performance data to drive alignment and continuous improvement
- Measurement & ROI
- Define and track ABM success metrics across the funnel: engagement, coverage, pipeline contribution, velocity, and influenced revenue
- Partner with analytics and operations teams to refine attribution models and prove the impact of ABM programs
- Translate data into a clear ROI narrative for GTM leadership—especially in areas that aren't traditionally lead-gen focused
- Team Leadership
- Hire, mentor, and grow a team of ABM strategists and program managers over time
- Foster a culture of experimentation, collaboration, and results
Our take
It was only a few years ago when B2B sales teams relied on warm introductions and contact books. Now, cloud-based CRM, automation and Big Data are critical tools for any selling process. ZoomInfo’s B2B contact base has played a massive part in that journey.
The company primarily helps salespeople find potential customers. Crucially, ZoomInfo then leverages technology to help make that approach as successful as possible. Think contact details of the most likely budget holder at that company, signal for when and how to approach and crucial updates on the company’s fortunes.
ZoomInfo has grown significantly over the previous few years and is now shifting its approach to pursue more inorganic growth through mergers and acquisitions, acquiring several companies in 2022, including the job recruitment website Comparably.
The risk for ZoomInfo is that these moves represent expansion beyond its traditional strengths in top-of-funnel customer acquisition. The company will need to ensure that it maximizes synergies in order to win in these markets. The company has expanded operations in India and is set to see further expansion, as indicated by its appearance on the Fortune Future 50 list of robust and growing companies in 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (1 round)
Jul 2004
$7m
SERIES A
Total funding: $7m
Company benefits
- Benefits for the Best You - We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being
- Base Pay - We attract and retain the best talent with competitive compensation that aligns with industry benchmarks and merit programs yearly for promotions and salary increases based on performance, time in role, and position to market
- Bonus - When you crush it, we like to celebrate! Bonuses are awarded annually in connection with company and individual performance
- Equity - We offer each employee a generous equity award in the form of RSUs, so they can directly feel the results and success of their hard work
- Vacation & Time Off - We know everyone's needs are different so we offer flexible paid time off plans including an unlimited vacation option for many employees
- Hybrid Working Model - We offer flexible hybrid remote working models to promote equity, employee wellness, and work life balance
Company HQ
Vancouver
Leadership
Henry Schuck
(CEO)Originally founded DiscoverOrg which went on to become ZoomInfo through an acquisition in 2019.
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