Head of Global Brand Social, Xero

$158-198k

Plus equity and performance incentives

Sprout Social

Senior and Expert level

San Francisco Bay Area

More information about location

Office located in San Mateo, CA

Accounting software for small businesses

Open for applications

Accounting software for small businesses

1001+ employees

FintechB2BBookkeepingSaaSAccounting

Open for applications

$158-198k

Plus equity and performance incentives

Sprout Social

Senior and Expert level

San Francisco Bay Area

More information about location

Office located in San Mateo, CA

1001+ employees

FintechB2BBookkeepingSaaSAccounting

Company mission

To make life better for people in small business, their advisors, and communities around the world.

Job

Company

Role

Who you are

You bring extensive experience leading multi-market social programmes, ideally within a B2B SaaS or fintech environment
A background in building and scaling YouTube channel strategies for both long-form and short-form content is something you possess
Your ability to manage complex content production ecosystems involving agencies and influencer networks is well-developed
You have a sophisticated understanding of how to use data and measurement frameworks to tell a story and drive strategic decisions
Connecting organic social efforts to performance marketing pipelines is a skill you have mastered
You thrive when navigating global, matrixed organisations and building trust across diverse regions and functions
At Xero, we value the impact and skills you bring to the team. We don’t just hire for a role; we invest in people
We believe in a Total Package philosophy - which means your value isn't just a single number on a paycheck

What the job involves

This is a pivotal leadership position where you will oversee the global social content supply chain and manage internal teams, agency partners, and external creators
By bridging the gap between organic content and performance marketing, you will ensure our best creative work feeds directly into paid acquisition, maximising our reach and impact across the full funnel
You will lead a global team of practitioners focused on content creation, community management, and advocacy
Your role involves working in a matrixed environment, partnering closely with regional social experts and the performance marketing team to align global programmes with local market nuance
Together, you will build a connected approach across ANZ, the UK, the US, and emerging markets to deliver a consistent brand experience
The team is currently working on / Initially, you will focus on
Developing and launching a global YouTube strategy designed to drive awareness, consideration, and retention
Evolving the global brand social strategy across platforms like LinkedIn, Instagram, TikTok, and Facebook
Scaling a creator ecosystem and content production model that flexes across global programmes and in-market needs
Optimising the social media tech stack, specifically focusing on governance and value within Sprout Social

Our take

For a long time, high-quality financial services have been reserved for large-scale businesses. Xero solves this problem by giving small businesses, accountants, and bookkeepers access to best-in-class finance and accounting solutions.

Xero is one of the largest companies of its kind, with its promise to save time and effort for small business owners - who often don’t have in-house accounting teams - capturing interest and allowing the company to scale. It has a strong rival in Intuit QuickBooks, which offers similar services, but competes by being most effective for growing startups, and having an incredibly simple user experience.

A series of acquisitions and partnerships, including the purchase of Instafile in 2018, have consolidated Xero’s market share. The company continues to add new integrations, such as with Vehocheck Workshop Manager, and the 2023 launched Beautiful Business Fund that will help small businesses accelerate growth.

Steph

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Top investors

3% employee growth in 12 months

Glassdoor (4)

Trustpilot (4.1)

Company

Company HQ

Te Aro, Wellington, Wellington

Leadership

Sukhinder Singh Cassidy

(CEO)

Prior to Xero, she founded Boardlist and Joyus. She also served as the CEO of Polyvore and as a President of Asia Pacific and Latin America Operations at Google.

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