Social Media & Entertainment Marketing Associate, GOAT
Marketplace for authentic streetwear
Job no longer available
Marketplace for authentic streetwear
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To bring the world’s greatest products together from the past, present and future, while providing a premier end-to-end customer experience with a point of view on culture and style.
Role
Who you are
- Minimum 2 years of experience in social media, communications or marketing at an agency, in-house or equivalent experience
- Experience working with Google Suite, Asana, Figma, etc
- Excellent oral and written English communication skills
- Fluency with social media channels including but not limited to Instagram, TikTok, YouTube, Twitter, Snapchat etc
- Strong project management skills, with the ability to manage multiple time-sensitive projects under tight deadlines
- A quick learner, a self-starter, able to work independently, and willingness (and ability) to handle the pressures of an increasing level of responsibility
- We encourage you to apply even if you feel unsure about whether you meet every single requirement. We look for people who are passionate about what we do, not just those who check off all the boxes
What the job involves
- Assist in publishing day-to-day social media content across all social channels (Instagram, Instagram Stories, TikTok) in accordance with the content calendar
- Social listening and benchmarking to synthesize ongoing trends, monitor competitive brands and report on quantitative findings
- Help fulfill and manage all product seeding requests
- Create monthly reports for Social and Entertainment Marketing to track program KPIs, marketing metrics and ensure that both the content being shared and partnerships are meeting goals
- Monitor daily and weekly social analytics and insights
- Stay current and up-to-date with social media best practices
- Develop tactics and ideas to grow follower base and engagement
- Develop and maintain a list of key social influencers and new ways to engage
- Track relevant organic and influencer posts daily
- Create ongoing campaign decks to be used both externally and internally
- Pitch on-brand creative social campaigns to expand audience growth on TikTok and Instagram
Our take
GOAT is a resale marketplace built around one core promise: if you buy it there, it's real. Best known for sneakers, the company helped pioneer the "ship-to-verify" model, where sellers send items to GOAT first for authentication before they ever reach the buyer. In a market driven by hype and scarcity, that extra step has become a major trust signal, especially for high-value, hard-to-find pieces.
Alongside human authenticators, the company has invested heavily into machine learning - reportedly using tools like NVIDIA's deep learning tech - to improve speed and accuracy at scale. At the same time it hasn't stayed confined to sneakers. By acquiring Flight Club and Grailed, GOAT has expanded into physical retail and broader streetwear, giving it multiple ways to reach buyers and sellers.
Now GOAT sits in a competitive space alongside platforms like StockX, but its positioning feels slightly different. Think less transactional exchange, more curated marketplace with a strong brand identity. As resale continues to grow globally, GOAT's challenge will be maintaining that trust and curation as scale.
Steph
Company Specialist at Welcome to the Jungle
Insights
46% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$195m
SERIES F
Sep 2020
$100m
SERIES E
Total funding: $492.8m
Company HQ
Jefferson Park, Los Angeles, CA
Leadership
Eddy Lu
(Co-Founder & CEO)Eddy graduated from the University of California, Berkeley with a degree in Computer Science. Prior to co-founding GOAT in 2010, he was the owner of Bear Papas, an Equity Researcher at Lehman Brothers, and a Consultant at Deloitte.
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