The hospitality sector has recently had to adapt to the 'new normal' and embrace technology to manage unprecedented restrictions as well as new drivers of consumer choices. Factors such as 'Fear of friction', 'Hyper convenience' and 'Rational loyalty' play a decisive role in choices customers make. Pepper is a company which allows businesses that have a value offering affected by Covid-19, that benefit from online platforms and facilitate the engagement with customers and maintain profitability.
The market has recently become very saturated, with competition coming from companies such as App2Table, Wi5, Swifty, Bleep OrderPAY, OrderBee, Tabology. However, Pepper boasts first mover advantage and has already demonstrated its capabilities and success over the years, making it the go-to for businesses as they are often more affordable and deliver solutions for the long term.
Charles Hall, CEO of Pepper, believes that features such as 'click & collect'/'grab & go' and 'order to table' "provide a significant added level of reassurance and comfort to diners looking to minimise social contact while enjoying an in-restaurant experience”.
Research shows that it costs a business between 5-10x more to acquire a new customer than to sell to an existing one and that loyal customers spend 67% more than new customers. Pepper leverages this and introduces popular features such as 'refer a friend', stamp cards, pseudo currency & gamification. The app route also provides a new platform for marketing, analytics and business intelligence.
Freddie
Company Specialist at Welcome to the Jungle
