Social Media Lead, Plaid
$159.6-260.4k
Salary is variable and dependent on location
1-5 days a week in office
Infrastructure and APIs for FinTech
Be an early applicant
Infrastructure and APIs for FinTech
1001+ employees
Be an early applicant
$159.6-260.4k
Salary is variable and dependent on location
1-5 days a week in office
1001+ employees
Company mission
Plaid's mission is to unlock financial freedom for everyone.
Role
Who you are
- 7+ years of social media strategy and execution experience in B2B, ideally in fintech
- Experience with video and design tools: Figma (a must), Descript (or similar tool), Canva (or similar tool)
- Proven success building organic social programs that grow engagement and elevate brand reputation
- Ability to translate technical or complex topics into approachable, audience-driven narratives
- A passion for storytelling grounded in substance
- Strong creative skills across copywriting, tone, and visual storytelling, with an instinct for what performs on modern social platforms
- Analytical mindset: skilled in using data and insights to inform content and iterate quickly
- Organized, detail oriented, and collaborates well cross-functionally
- Comfortable working in fast-paced, ambiguous environments, balancing strategy with execution
- Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
What the job involves
- Plaid is looking for someone with passion for building community and conversations through compelling storytelling and creative
- In this role, you’ll lead our social media channels – across LinkedIn, Instagram, X, and Facebook – to increase brand awareness, followers, and engagement
- This role requires a combination of creativity, strategic thinking, and execution
- This person will work collaboratively with cross-functional teams including communications, marketing, product, design, and support to roll out targeted social media campaigns and manage issues online
- The ideal candidate should be experienced in having previously managed a fast growing technology’s company social media strategy and has a deep understanding of how brands should use social media to show up and engage with audiences authentically
- Write copy for social that is aligned with Plaid’s brand voice and tone and is relevant to our audience
- Design social creative using templates, brand-approved graphics, and imagery in Canva, Figma, or a similar tool
- Manage an editorial calendar that aligns with Plaid’s brand moments, campaigns, product announcements, and more
- Engage with the Plaid social community to provide helpful resources and find opportunities to delight our customers
- Monitor channels and cultural conversations and uncover opportunities to engage as a brand in brand-aligned ways
- Analyze the performance of social channels, report on results, and uncover insights on optimization opportunities
- Build strong cross-functional relationships across the organization, including Communications, Product, Acquisition Marketing, Sales, and more
- Write social posts for members of our leadership team to engage their networks around announcements and brand moments
- Lead creative brainstorming sessions to find new opportunities to tell Plaid’s story via social media
- Become an expert on telling the stories of our customers and employees to showcase our strong network and connections
- Provides feedback on creative concepts and ways to translate this into social-first content
Our take
Plaid builds infrastructure that allows a consumer to interact with their bank account on the web through a number of third-party applications, like Venmo, Robinhood, Coinbase, Acorns and LendingClub.
Plaid has integrated with 12,000 financial institutions in the US, Canada, the UK and Europe. About a quarter of people living in North America with bank accounts have linked with Plaid through at least one of the hundreds of apps that leverage Plaid’s application program interfaces (APIs). The platform allows companies to create financial services applications without having to hire their own team of engineers to build out a tool that connects apps to its users’ bank accounts.
This is very valuable in a world where there are increasing number of fintechs, so the demand for Plaid's services are only going to grow. Despite its strong position, it has not been immune to the difficult global economic situtation and was forced to restructure at the end of 2022, laying off some of its workforce. However it is still experiencing growth and is well-positioned to weather the current economic uncertainty.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Apr 2025
$575m
LATE VC
Apr 2021
$425m
SERIES D
Total funding: $1.3bn
Company benefits
- Monthly wellness stipend (gym on us)
- We offer breakfast, lunch, and dinner to keep you well-fed and healthy (when working from the office)
- From medical, life, dental and pension schemes, we’re here to support your physical, mental, and financial wellbeing
- We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids
- Every Plaid is in control of their career development with our learning stipends, tools, and trainings
- We give Plaids the freedom and flexibility to choose where they work - whether that is in a Plaid office, at home in any supported location, or a mix of both!
- Two weeks of synchronous, company-wide vacation
- We want to make sure you have time to meet your personal needs with unlimited PTO
Company HQ
SoMa, San Francisco, CA
Leadership
Zach Perret
(CEO)He was a Consultant at Bain and previously a Research Fellow and Trustee at Duke before co-founding Plaid
William Hockey
(Board Director)He was previously an associate at Bain and has since moved on from Plaid to become Co-CEO at Column
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 61 more jobs at Plaid