Lead Consultant/Director of Data and Marketing Activation Consulting, Two Circles

• Advanced proficiency in SQL and strong understanding of data modeling and relational databases
• Experience building dashboards and visualizations in Tableau (or equivalent BI tools)
• Strong understanding of CRM, customer data platforms, and marketing activation workflows
• Ability to translate data insights into practical marketing strategies
• Excellent communication and stakeholder management skills, including executive-level presentations
• Experience leading teams and delivering complex projects

Desirable

• The Lead Consultant/Director of Consulting will lead data-driven consulting engagements that sit at the intersection of analytics, data strategy, and marketing activation
• This role requires both deep technical expertise (SQL, Tableau, data modeling) and the ability to translate insights into actionable marketing strategies, particularly across CRM and customer data platforms
• You will own senior client relationships, shape strategic roadmaps, and lead multidisciplinary teams delivering end-to-end solutions—from data ingestion and analytics to segmentation, activation, and measurement
• The ideal candidate is equally comfortable working hands-on with data, guiding technical delivery, and advising senior stakeholders on how to operationalize data into revenue-driving marketing programs
• Data Strategy & Analytics Leadership:
• Oversee the development of scalable analytics solutions, including SQL-based data models, pipelines, and dashboards
• Guide teams in building advanced Tableau (or similar BI) dashboards that drive decision-making
• Ensure data quality, governance, and best practices across projects
• Translate complex analytical outputs into clear, commercially relevant insights
• Marketing Activation & CRM Enablement:
• Lead the design and execution of data-driven marketing strategies across CRM and digital channels
• Leverage platforms such as Adobe Experience Platform (AEP) to enable segmentation, personalization, and journey orchestration
• Drive digital product and fan journey analytics, identifying opportunities to improve conversion, engagement, and lifecycle progression
• Advise clients on audience strategy, lifecycle marketing, and campaign optimization
• Define measurement frameworks to evaluate marketing effectiveness and ROI
• Client Leadership & Consulting Delivery:
• Serve as a senior advisor to clients, building strong, trusted relationships with executive stakeholders
• Translate business challenges into structured analytical and activation solutions
• Present insights, strategies, and results in a compelling and accessible way