Senior Product Evangelist, Razer
Global Product Marketing
$115-193.2k
Office located in Irvine, CA
Gaming hardware and payment services
Be an early applicant
Gaming hardware and payment services
1001+ employees
Be an early applicant
$115-193.2k
Office located in Irvine, CA
1001+ employees
Company mission
To provide gamers with the best software, services, and hardware products.
Role
Who you are
- 5-7 years of product management and marketing experience in consumer electronics industry; personal
- Computer hardware highly preferred with experience in gaming a big plus
- Experience developing and overseeing execution of marketing plans
- Experience with PC or consumer electronics sales channels, retail, direct, online and distribution
- Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc
- Has previously developed detailed marketing plans and was involved in articulating the strategy and requirements for success
- Ability to work independently and to prioritize and handle multiple tasks and projects concurrently
- Strong administrative, organizational, and communication skills include ability to successfully interact with executive management
- Preferred experience of working in a global company with multiple stakeholders across different countries and time zones
What the job involves
- The Senior Product Evangelist (Global Product Marketing Lead) for Razer’s Notebook and Accessories business unit drives global product marketing and portfolio strategy for our portability and docks lineup
- This role is responsible for the development and execution of go-to-market plans, spearhead strategic business initiatives, and ensure the team consistently achieves key objectives and fiscal targets
- Develops and drives global marketing plans for assigned product line
- Drive marketing roadmap requirements by working with the product development team to maintain an extended roadmap plan
- Responsible for all product marketing and management functions of assigned product line
- Develops comprehensive product launch plan for all new launches, presents to internal stakeholders, and drives execution of plan at a detailed level
- Supports PR teams through participation, able to effectively communicate with the outside press and represent the product and company as required
- Prepares and delivers on-time marketing assets for various sales and communications channels
- Ensures the development and execution of accessory marketing activities within various regions around the world, working closely with regional cross-functional teams
- Represents division at various public-facing events, customer and partner meetings
- Attend regular meetings with global stakeholders to ensure product updates and execution of marketing initiatives to help drive growth
- Responsible for understanding the market and competitive offerings of assigned products
- Gathers input from various sources (market, press, customers, forums, etc.) to drive feedback on business and market requirements into the product planning process to help shape the platform roadmap
- Drives input into the creative strategy of assigned products, including packaging, advertising, web content and marketing, merchandising, and promotions
- Works with outside vendors and strategic partners to drive initiatives and actions that help support overall product and business initiatives
- Collect and consolidate sample demand for upcoming product launches with regional teams, product managers, and other key stakeholders
- Track and ensure budgets are maintained for applicable category spend
- Other duties as assigned
Our take
Razer is a truly unique, all-encompassing lifestyle brand for gamers, it not only manufactures innovative gaming tech but it also doubles as an in-game payments service, named Razer Gold. In 2018, the company also created a digital payment network for businesses and consumers across Southeast Asia.
Since entering the fintech market in SE Asia, Razer Fintech has become one of the largest online-to-offline digital payment networks in the market, tapping into Southeast Asia’s 430 million-plus unbanked and underserved population. Razer Gold has also seen substantial success, as it is one of the world's largest virtual credit services for gamers.
With this sort of creativity and a strong understanding of its market, Razer has been able to disrupt gamer-focused ecosystems around the globe. Its expansive catalog of gaming hardware ranges from laptops to headsets, to chairs - whereas its suite of software platform options brings in over 70 million users. The company is recognized as the leading brand for gamers in the USA, Europe, and China and is comfortably secure in maintaining that position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
Irvine Medical and Science Complex, Irvine, CA
Leadership
Min-Liang Tan
(CEO )Min-Liang studied Law at the National University of Singapore before founding Razer in October 2006. He has served as CEO ever since, alongside working as Chairman and CEO of THX.
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