Senior Organic Social & Influencer Marketing Associate, Wayfair
A global online homeware marketplace
Job no longer available
A global online homeware marketplace
1001+ employees
Job no longer available
1001+ employees
Company mission
To help everyone, anywhere create their feeling of home.
Role
Who you are
- 3+ years’ experience in social media strategy, content marketing, or influencer marketing within a corporate or agency environment
- Proven ability to develop and execute high-impact social content strategies that drive engagement and audience growth
- Strong understanding of social media platforms, algorithms, and best practices
- Experience managing influencer partnerships, content production, and agency relationships
- Data-driven mindset, with expertise in social media analytics, performance tracking, and insights generation
- Exceptional storytelling, copywriting, and creative briefing skills
- Strong project management skills, with the ability to manage multiple initiatives in a fast-paced environment
- Proficiency in social media tools (e.g., Sprinklr, Hootsuite, CreatorIQ); basic knowledge of design or video editing software is a plus
What the job involves
- We are looking for a strategic and creative Organic Social & Influencer Marketing Manager to lead our organic social media strategy, driving engagement, brand visibility, and audience growth
- Sitting within the Brand Marketing team, you will define and execute social content strategies, manage influencer and creator partnerships, and oversee platform performance
- You’ll collaborate with Brand Strategy, Campaign & Content Strategy, PR, Curated Merchandising, and Category Management teams to ensure social content supports brand storytelling, seasonal campaigns, and product visibility
- Additionally, you’ll manage external agencies and partners to enhance content production and execution
- Develop and implement a data-driven organic social media strategy that aligns with business objectives
- Define and oversee the social content strategy, setting content pillars and themes to engage target audiences
- Lead the development of social-first creative concepts, collaborating with internal teams and external partners
- Stay ahead of platform trends, audience behaviours, and emerging formats, ensuring best practices inform content planning
- Ensure organic social aligns with broader brand, promotional, and campaign initiatives
- Own the social content calendar, ensuring strategic, timely content aligned with key business moments
- Oversee end-to-end content creation, from ideation and briefing to execution, publishing, and optimisation
- Drive innovation in content formats, leveraging video, interactive elements, and user-generated content (UGC)
- Manage external agencies and production partners, ensuring high-quality, brand-aligned content
- Implement SEO and metadata best practices to optimise content visibility and impact
- Develop and manage an influencer marketing strategy that complements organic social efforts
- Identify and build relationships with influencers and creators to enhance brand credibility and reach
- Oversee campaign execution, including outreach, negotiation, content approvals, and performance tracking
- Leverage UGC and influencer-driven content to strengthen brand storytelling
- Manage product seeding and gifting strategies to encourage organic advocacy
- Oversee relationships with social agencies, content creators, and production partners to ensure seamless execution
- Manage agency-led social activations and content production, aligning with brand strategy and objectives
- Evaluate agency performance and ROI, optimising external partnerships for efficiency and impact
- Define and track key performance metrics, ensuring social content drives engagement, reach, and traffic
- Analyse data and insights to refine content strategies, optimising formats, posting schedules, and engagement tactics
- Conduct competitive analysis and social listening, identifying opportunities for growth and innovation
- Provide regular performance reporting, translating insights into actionable recommendations
- Manage and mentor junior team members, fostering a creative, high-performance culture
- Work closely with Brand Strategy, Campaign & Content Strategy, PR, and Category Management to ensure alignment across marketing efforts
- Collaborate with Performance Marketing teams to align organic and paid social strategies
- Develop and enforce social media governance and best practices, maintaining brand integrity
- Working Hours: 40 Hours per week (Monday-Friday)
Salary benchmarks
Our take
Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.
Renowned for its extensive product range and comprehensive service offerings, Wayfair distinguishes itself by providing an end-to-end customer experience, from browsing to doorstep delivery. Despite its prominence, the company faces profitability challenges attributed largely to expansion expenses. Nonetheless, its solid presence in the competitive online homeware sector solidifies its position as a key contender.
With ambitious global expansion plans, Wayfair remains committed to maintaining its leadership in the industry. As it aspires to become the ultimate destination for all home needs, its more recent ventures into physical retail represent significant strides toward this overarching goal.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Company values
- Relentless Customer Focus: Delivering an exceptional customer experience drives everything we do. We invest in understanding our customers and partners. We are all in customer service
- Deliver Rsults With Agility: We prioritize work that drives long-term value. We execute with urgency, learn from failure, and nimbly pivot. The outcomes of our efforts are impactful, measurable results
- Use Good Judgement: We are bold and confident, never reckless. We make reasoned, calculated decisions based on data, critical thinking, and pattern recognition
- Build the Best Team: We lead by setting the bar high, articulating clear goals, and diving deep. We hire, develop, and leverage only the best. Our leaders continually reevaluate and strengthen their teams and do not shy away from hard decisions. We expect and demonstrate excellence
- Collaborate Effectively: We invest in cross-functional global partnerships that maximize impact and minimize duplication. We prize collaboration in all interactions – with our teammates, stakeholders, and suppliers. We disagree, align, and commit. Effectiveness and efficiency in collaboration are required.
- Respect Others: We earn and show respect, treating our teammates and partners with empathy and inclusion. We presume good intent while prioritizing impact. We balance confidence and candor with humility and kindness.
- Be an Owner: We are Wayfair first. We act on what’s best for the company, ahead of team or individual goals. We spend every dollar as if it is our own. We take pride in Wayfair’s success while planning the next win. We always think long-term
- Innovate & Improve: We are not limited by precedent. We boldly challenge the norm. We continually identify opportunities to innovate, improve, and simplify. We value incremental improvements, but we also look for game-changing breakthroughs.
- Adapt & Grow: We value adaptability and self-reflection. We find opportunity in every change, experience, and mistake. We are committed to continuous self-improvement.
Company HQ
Prudential / St. Botolph, Boston, MA
Articles
Leadership
Niraj Shah
(Co-Founder & CEO)Studied Engineering at Cornell University before co-founding Spinners, a Boston-based IT services company. Previously acted as Entrepreneur in Residence for Greylock and has served as CEO of Wayfair since co-founding the company in 2002.
Steven Conine
(Co-Founder)Co-founded Spinners before working for Operations at iXL. Conine also co-founded Pillar VC in 2016.
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