Senior Manager of Conversion Rate Optimization, SmartAsset

• If you’re hungry to lead and learn at a company that’s setting new standards for marketing excellence, you’ll feel right at home here
• 3-5 years prior experience in conversion rate optimization
• Proficient in HTML, CSS, and a basic understanding of JavaScript
• Proficient with Optimizely, both frontend and server-side
• Strong analytical skills and a data-driven approach to decision making
• Excellent communication and project management skills
• Full knowledge of growth marketing levers (key metrics, how they affect each other)
• Strong understanding of pixels, UTM parameters, and online ad tracking
• Bachelor's degree in marketing, economics, or a related field
• Prolonged periods of sitting at a desk and working on a computer
• Must be able to communicate via phone calls and/or video conferences (mainly for concierge and sales roles)

Desirable

• Join SmartAsset’s powerhouse marketing team, a collaborative, high-velocity group of A-players obsessed with testing, learning, and scaling breakthrough results
• We blend data-driven rigor with bold creative energy. From innovative funnel experiments to full-funnel campaign launches, you’ll be part of a team that’s constantly pushing the boundaries of performance marketing, powered by best-in-class tools, robust support from our Data Science and Analytics teams, and a culture that rewards curiosity and results
• Design and implement A/B tests using Optimizely, leveraging your skills in HTML, CSS, and JavaScript to modify web elements directly
• Own the development and management of a robust testing backlog, prioritizing CRO tests that have the potential to increase lead quality and revenue
• Effectively pull and leverage data to generate insights and inform decisions around overall funnel strategy, opportunity, and feature prioritization
• Act as Product Owner for engineering-involved tests, managing requirements, timelines, and stakeholder communications
• Work with the performance marketing team to develop and test strategies that are appropriate for different types of traffic and user experiences