VP of Marketing, Bark
BARK Air
$250-300k
+ Equity
Dog toys and treats subscription service
Be an early applicant
Dog toys and treats subscription service
501-1000 employees
Be an early applicant
$250-300k
+ Equity
501-1000 employees
Company mission
To make dogs as happy as they make us, because dogs and humans are better together.
Role
Who you are
- We’re looking for a strategic leader and creative innovator with a proven track record of building and growing highly customer-centric brands, particularly in the hospitality or travel sectors
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA strongly preferred
- Minimum 15 years of marketing experience with 10+ years in leadership roles
- Must have proven expertise in hospitality, travel, DTC, growth marketing, brand strategy, customer acquisition, retention and CRM
- Strong understanding of customer experience, campaign development, media planning, and marketing analytics
- Experience driving community engagement through sports, lifestyle, or experiential marketing
- Creative thinker with a passion for dogs and an ability to inspire teams
- Excellent organizational, analytical, and communication skills
What the job involves
- BARK is seeking a visionary VP of Marketing, BARK Air to drive our mission of making all dogs happy
- We aim to build the first global 'dog-first' airline, as part of a larger global hospitality and services brand for dogs
- In this role, you will join a small but mighty team to lead the development of innovative marketing strategies that enhance brand equity, fuel business growth, and create exceptional, dog-first experiences
- As the driving force behind BARK Air’s marketing, you will translate customer insights into impactful, service-oriented initiatives that delight dogs and their people
- You will lead us in growing our customer base, along with adding new flight routes and services, while establishing completely unique dog-centric travel experiences in each city we serve
- Define and champion BARK Air’s brand strategy, ensuring alignment with the company’s vision and values
- Oversee brand storytelling across all channels, from social media to experiential marketing
- Monitor brand health and equity, making data-driven adjustments to grow recognition and value
- In short-order, establish BARK Air as the preeminent global dog travel and hospitality brand
- Develop and implement a marketing strategy with clear KPIs to drive customer acquisition, retention, and loyalty
- Build and oversee a comprehensive marketing calendar, aligning initiatives with sales and business objectives
- Lead the creation of disruptive, best-in-class campaigns that elevate the brand and foster community engagement
- Create customer feedback loops that continuously enhance operations and service of the business
- Direct integrated media planning and execution, ensuring optimal allocation of media spend
- Develop strategic partnerships with travel partners, like hotels, other airlines, hospitality brands, media vendors, influencers, and creators to enhance BARK Air’s brand relevance and reach
- Oversee media mix modeling, campaign performance analysis, and continuous optimization
- Spearhead initiatives in social strategy, leveraging creators, influencers, and platform-driven ideas to drive engagement
- Cultivate partnerships with brands, organizations, and events to create buzzworthy collaborations, and experiences
- Champion innovation across retail, social, and digital storytelling
- Establish BARK Air as a ‘must-have’ partner within the travel & hospitality industry
- Grow and inspire a high-performing marketing team, fostering a customer-first culture rooted in insights and data
- Collaborate cross-functionally with product, finance, operations, and creative teams to ensure strategic alignment and seamless execution
- Act as a thought leader, driving new ideas and solutions to maintain BARK Air’s competitive edge
Our take
The number of subscription model services has risen substantially over nearly a decade, and the hassle-free, customizable model makes it a smart fit for pet services. BARK, previously BarkBox, is a subscription company working with retail giants like Amazon, Target, and PetSmart to leverage this trend, delivering monthly boxes of dog products to pet owners.
The recession-resistant nature of the pet sector has made BARK an attractive investment prospect. However, numerous like-for-like US competitors have enjoyed the same market benefits, and whilst BARK's big-name retail partnerships are likely to keep it ahead, at some point it may need to consider more decisive ways of distinguishing themselves from competitors.
However, the company has has leveraged these advantages into material gains. Further, after a minor rebrand and the launch of BARK food, its own dog food brand, they seem well-placed to continue ahead of the pack. The company also launched two marketing email campaigns in January 2023 for its lately Durable Dental Chew product launch and launched SMS in July 2022; these have been tangible efforts to keep its subscribers long term.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
0% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2016
$60m
SERIES C
May 2016
$60m
SERIES C
Total funding: $141.7m
Company benefits
- Health + wellness - We offer truly fantastic medical, dental, and vision coverage for humans, plus comprehensive pet insurance for your whole family
- Flexible vacation - All work and no play is a big bummer for your dog. Our pack takes real vacations to get away and uses our flexible work from home policy to get stuff done
- Salary + equity - Our competitive salaries are supplemented with BARK equity offers - everone here is invested (literally and figuratively.)
- Office dogs, of course - It would be kind of weird if you didn't bring your dog to work. Being at BARK means having human and dog coworkers
- Comfy place to work (and nap) - Dog beds everywhere and there's no such thing as too many treats. For humans, cold brew is on tap, meals are catered 3x weekly, and we love our seltzer robot
- Thinkin' about your future - Extended parental leave, 401k plans, and other "live your life" benefits to help you and your pack flourish
Company HQ
Financial District, New York, NY
Articles
Leadership
Matt Meeker
(Co-founder & Executive Chairman)Matt worked as an Account Director at i-traffic from 1998-2000 before co-founding Meetup.com and working as an Advisor for OpenSky. He co-founded BARK - BarkBox's parent company - in October 2011, serving as CEO until September- when he became Executive Chairman.
Henrik Werdelin
(Co-founder)Henrik started his career at the BBC before co-founding Tripledash, Prehype, and serving on the Board of Issuu. In October 2011, he co-founded BARK with Matt and Carly.
Carly Strife
(Co-founder)After 3 years at Deloitte as a Senior Valuation Associate, Carly worked for Uber for a year in Operations. She left this role to co-found BARK in October 2011, and has also been a Partner of Ambush Capital since January 2018.
Salary benchmarks
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