Campaign Manager, PulsePoint

Programmatic/DSP

$75-80k

+ Quarterly incentive plan (usually up to 5k/quarter) based on the ability to make margin on the average percentage of quarterly booked revenue for which the Campaign Manager is responsible

HTML

JavaScript

Hadoop

Junior, Mid and Senior level

Remote in US

Healthcare marketing data company

Open for applications

Healthcare marketing data company

201-500 employees

HealthcareB2BBig dataAnalyticsMachine LearningSaaS

Open for applications

$75-80k

+ Quarterly incentive plan (usually up to 5k/quarter) based on the ability to make margin on the average percentage of quarterly booked revenue for which the Campaign Manager is responsible

HTML

JavaScript

Hadoop

Junior, Mid and Senior level

Remote in US

201-500 employees

HealthcareB2BBig dataAnalyticsMachine LearningSaaS

Company mission

To use real-time clinical data to help boost the healthcare industry and improve patient outcomes.

Job

Company

Role

Who you are

Minimum 2-5 years in a digital advertising role trafficking, campaign management, ad ops, programmatic trading
RTB/Programmatic buying experience
Experience trafficking Display, Mobile and Video ads
Strong knowledge of how web sites and online ads work. Basic knowledge of HTML/JS a big plus
Understanding of online ad serving concepts and KPIs (CPM/CPA/CPC/Viewability)
Experience with ad server technologies such as DoubleClick for Publishers (DFP) and/or Exchange/DSP ad serving environments
NICE TO HAVE BUT NOT REQUIRED: Familiarity with web troubleshooting tools such as Firebug, Charles, Chrome/Safari Inspector or Web Developer Tools
NICE TO HAVE BUT NOT REQUIRED: Familiar with data visualization tools
NICE TO HAVE BUT NOT REQUIRED: Analytical software skills (e.g., any exposure to big data stores such as Hadoop, and statistical analysis packages

What the job involves

No one at PulsePoint knows the ins-and-outs of our healthcare marketing activation platform like the team members in our Programmatic Campaign Management group
They are the team behind the curtain, the hands on the keyboards, powering the campaigns of some of our agency clients and the Pharma brands they represent
A Campaign Manager at PulsePoint is responsible for the implementation, management and analysis of advertiser campaigns, including, trafficking, troubleshooting, reporting and optimization
This role is responsible for the tactical day-to-day management of client campaigns as well as driving the strategic revenue growth for each account
Additionally, you'll troubleshoot and resolve site and advertiser issues, working closely with account management and other internal departments
Execute and run digital advertising campaigns that deliver successful results and metrics/KPIs as determined by our clients (e.g. CPA, CPC etc.)
Work with clients and Account Management team to set up campaigns for launch (creative trafficking, testing, tag management, ad server campaign setup, etc.)
Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies
Analyze results across programs, campaigns and segments and execute optimizations
Regularly monitor and QA all live campaigns for proper serving, click through action and conversion events
Advanced post-campaign reporting, identifying trends and making recommendations for future investment
Supporting technical and non-technical issues as reported by clients and helping them reach resolution by liaising with internal teams
Consulting with Account Management and Sales teams to support account planning and client strategy
You will be the subject matter expert for technical details on PulsePoint products and technology and provide guidance and support on RFPs and client meetings
You will provide actionable insights, finding ways to optimize based on clients’ success metrics, identifying potential issues, communicating recommendations to both the client and internal teams

Application process

1. Intro call with recruiter (15-30 mins)
2. Video call with VP of Platform (30 mins)
3. Video calls with Manager, CM and Sr. CM (30 mins each)

Our take

PulsePoint is a healthcare tech provider that uses real-time data to provide insight into patients. It uses machine learning and programmatic automation to better understand this data, enabling clinical diagnoses and solutions to be delivered more quickly and accurately.

With its range of analytics solutions, PulsePoint aims to improve predictive aspects of healthcare. The company recently launched its Signal technology, which draws together a range of physician-to-patient data, enabling healthcare organizations to cross-reference with their own information to gain fresh insight.

The global Big Data market for healthcare is expected to be worth $78 billion by 2027, according to an analysis by Emergen Research, and PulsePoint is setting out to be a big part of this growing sector. Having been acquired by Internet Brands in 2021 but remaining an independently run entity, it will benefit greatly from the expertise and market reach of its parent company and their portfolio of health media companies, including WebMD and Medscape.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

Few candidates hear
back within 2 weeks

14% employee growth in 12 months

Glassdoor (4.2)

Company

Funding (last 2 of 3 rounds)

Jun 2013

$3m

EARLY VC

Jan 2013

$3m

EARLY VC

Total funding: $15.5m

Company benefits

Dollars and Sense: 401(k) match
Happy + Healthy: Comprehensive medical plans, affordable medical, dental and vision options, 100%-paid life & disability insurance
Break a Sweat: Free virtual fitness classes, Better Yourself Wellness program
Always Learning: Generous annual tuition reimbursement, ongoing team trainings
Take a Load Off: Paid vacation, sick time, and company holidays (including a floating holiday)
Good Ol' Fun: Team-building events, happy hours, holiday celebrations, and more!

Company values

Win together, lose together
Have fun or go home
Delight our customers every day
Move fast and make shit happen
Innovative approaches in everything we do

Company HQ

Midtown East, New York, NY

Articles

PulsePoint And Komodo Health Debut Patient Analytics/Measurement Tool

Leadership

Sloan Gaon

(CEO)

Qualified as an Attorney before moving into Management roles at TurboChef, RegistryPro, MIVA, and more organizations. They then left their role as General Manager of GrubHub in March 2012 to found PulsePoint in July 2012.

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