Director of Publicity, Crunchyroll
Streaming Content & Awards
$172-215k
Office located in Culver City, California
Streaming service for anime and manga
Job no longer available
Streaming service for anime and manga
1001+ employees
Job no longer available
$172-215k
Office located in Culver City, California
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- 12+ years of related experience in Public Relations, Communications
- Bachelor's Degree in Communications, Public Relations, English or related field
- You respond to pressure or crisis situations while maintaining a calm presence
- You run multiple work streams simultaneously
- You're able to focus and sculpt communications (written, verbal) to best meet our needs
- You have a deep contact list and relationships with media
- You are familiar with anime, pop culture and current entertainment
- You can travel domestically and internationally
What the job involves
- The Director of Publicity, Streaming Content & Awards is a key leadership position in promoting Crunchyroll's SVOD service offering to consumers, the press, the industry, and our licensors
- Reporting to the Vice President of Communications, you will promote all of our SVOD content and position anime content as a growing part of "peak tv" and the streaming wars
- Alongside VP, Communications, their team and consultants/agencies, you will write all official press information related to SVOD content, including press releases, talking points, statements, pitches
- You will liaise with media – specifically consumer outlets who cover entertainment, anime, genre and more. Pitch unique stories that embrace anime's zeitgeist and break through the noise of all entertainment offerings
- You will work on all major streaming premiere and seasonal launches – alongside Title Marketing and other channels – for a creative campaign promoting awareness of the platform and content
- You will work on all seasonal announcements, monthly highlights, trend stories, targeted pitches and more
- You will lead publicity of music initiatives on the Crunchyroll platform
- You will make targeted pitches and placements around celebrity love of anime, rise in popularity among tastemakers
- You will set processes in placement for announcements, interviews, photo and video assets and more
- You will establish best practices with licensors around communications and publicity activities, including licensor presentations around content
- You will promote Crunchyroll's dubbing leadership, including strategy for publicity, partnering with voice actors and improving publicity for voice talent
- You will set strategy on all TV- and streaming-related awards, including the Emmys, HCA, Critics Choice, GLAAD and other pop cultural awards. In setting up an awards strategy, identify the right critics circles and engagement opportunities to reach voting bodies and influential voices in the industry
- You will work with the Events team on all TV/Streaming-related public events. Identify events and pop-culture moments (e.g. conventions, festivals, concerts, and more) where we can infuse the brand and content for publicity purposes
- You will work with main executives, talent and creatives on all interviews, including prep, talking points and coaching
- You will manage a team of two staff, multiple agencies, and collaborate with PR colleagues in the US and globally
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Miracle Mile, Los Angeles, CA
Leadership
Kun Gao
(Co-Founder & CEO)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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