B2B Product Marketing Manager, WorkWhile
Labor marketplace
Job no longer available
Labor marketplace
21-100 employees
Job no longer available
21-100 employees
Company mission
To help workers earn a better living and live better lives.
Role
Who you are
- Bachelor's degree
- 5+ years of experience in B2B marketing, with a focus on product marketing, preferably within a startup or high-growth environment
- Exceptional storytelling and copywriting skills, fostering connection and engagement
- Highly analytical mindset, with the ability to use data to drive decision-making
- Familiarity with SEO, SEM, and other digital marketing channels and tactics
- Outstanding project management skills, with the capacity to manage multiple projects simultaneously
- Resourceful and adaptive, thriving in a fast-paced, dynamic environment
- Excellent interpersonal skills, fostering collaboration and inclusivity across diverse teams
- Committed to our mission of improving the lives of hourly workers
What the job involves
- Join us as our first B2B marketing hire!
- Develop and implement our B2B product marketing strategy to enhance customer acquisition, retention, and revenue growth, while promoting our flexible workforce solutions
- Define and manage our product positioning, messaging, and value proposition, ensuring a strong appeal to our vision of shaping the future of work
- Create engaging product-focused content and persuasive storytelling that resonates with our diverse audience and communicates our value proposition in offering flexible talent management solutions
- Equip the sales team with effective product-related sales enablement materials, including presentations, case studies, and demo scripts to support their efforts in closing deals
- Collaborate with our product team to plan and execute go-to-market strategies for new products, features, and enhancements, ensuring a successful launch and adoption
- Utilize data and analytics to track product adoption, gather customer insights, and inform marketing decisions, continuously refining our product marketing approach
- Develop and manage relationships with external vendors, agencies, and partners to expand our network and support product marketing initiatives
- Conduct market and competitor research to identify trends, opportunities, and threats, and use insights to inform product marketing strategies
- Generate a consistent flow of inbound leads through various channels, such as SEO, SEM, social media, email marketing, and content marketing, focusing on product promotion
- Manage and optimize lead generation campaigns, including email campaigns, webinars, events, and other strategic initiatives related to our products
Our take
Workwhile is a labour platform that connects hourly workers to open shifts that fit their skills, schedule and location. To find reliable, trusted workers, the platform deploys cognitive science, behavioural analysis and peer feedback.
There are other players with this same mission but WorkWhile stands apart by recognising that the idea workers want infinite flexibility, at the cost of stability and reliability, is a total misconception. It therefore refuses to call itself a gig platform as it strives to carve out a reputation as a place where a stable paycheck is guaranteed.
The start-up has invested its funding into driving growth and hiring, as well as forming new partnerships. Whilst currently existing across 13 major U.S markets, the company is working to double its market footprint.
Steph
Company Specialist at Welcome to the Jungle
Insights
76% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2022
$13m
SERIES A
Dec 2020
$3.5m
SEED
Total funding: $16.5m
Company benefits
- Full health coverage - 100% coverage for employee health, vision, and dental premiums with generous family coverage
- Unlimited time off - We trust you to take the time you need to rest, recharge, and thrive
- Referral Bonus - Get rewarded for recruiting members to the team. Good people know other good people
- WFH expenses - A proper work environment is important. Trick out your remote workspace with a bountiful allowance
Company HQ
SoMa, San Francisco, CA
Leadership
Amol Jain
(Co-founder)Experience in Software Engineering for Airbnb, Secret and Facebook, and in Engineering Practicum for Google.
Jarah Euston
(Co-founder & CEO)Previously co-founded FresnoFamous, acting as CEO, and Nexla, acting as Vice President of Business. Experience has Vice President of Growth for Yahoo's Publish Products, Vice President of Analytics and Marketing for Flurry, Project Leader for The Boston Consulting Group, and as an Analyst for Banc of America Securities.
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