Product Marketing Director, DISQO
$200-225k
+ ·Stock options
Ad effectiveness measurement insights
Open for applications
Ad effectiveness measurement insights
201-500 employees
Open for applications
$200-225k
+ ·Stock options
201-500 employees
Company mission
To build the world’s most trusted ad measurement platform that fuels brand growth.
Role
Who you are
- This is a senior, strategic role for someone who pairs sharp strategic instincts with a builder’s mindset, thrives in fast-moving cross-functional environments, embraces change, and is energized by defining—not just executing—go-to-market vision
- You bring a proven track record of driving product marketing strategy in multi-product, high-growth companies. You’re a strategic thinker, rigorous analyst, compelling storyteller, and trusted influencer who can align Product, Marketing, Sales, and Customer Success around a shared vision—and represent product marketing in leadership and planning conversations
- 10+ years of B2B product marketing experience, including time in a high-growth, fast-paced startup/scale-up environment, with a track record of progressive responsibility
- Proven success partnering at a senior level with Product Management, Sales, Customer Success, and Revenue Operations in a multi-product organization
- Experience driving integrated marketing plans, differentiated messaging, and product growth across enterprise and product-led growth motions
- Demonstrated ability to produce content that drives demand generation, market awareness, and SEO performance
- Deep experience leading product launches, developing positioning and messaging, and creating sales and marketing collateral
- Strong analytical skills with the ability to translate data into insights that inform strategy and validate messaging
- Exceptional storytelling skills and a track record of enabling teams to deliver compelling product narratives
- Clear history of enabling sales teams to meet and exceed their goals
- Strong leadership presence with the ability to influence senior stakeholders, foster collaboration, and drive results across teams
- Experience building, scaling, or mentoring a product marketing function or team is a strong plus, with the appetite to build and lead a team as DISQO grows
- Excellent communication, planning, and interpersonal skills
- Comfort operating in ambiguity with a creative, critical-thinking mindset
- Experience in adtech, marketing measurement, or programmatic media
What the job involves
- DISQO is looking for a Product Marketing Director to own product marketing strategy across our portfolio and shape the future of our AI-powered products
- As Director, you’ll set the strategic direction for how DISQO brings products to market, leading high-impact launches that break through the noise, accelerate adoption, and empower Sales and Customer Success through best-in-class enablement
- This is a unique opportunity to help define DISQO’s next chapter. In 2026, you’ll operate as a high-impact individual contributor, owning strategy and execution hands-on; as DISQO scales, you’ll build, hire, and lead a world-class Product Marketing team, establishing the strategy, processes, and standards the function runs on
- Own and set product marketing strategy across the portfolio, serving as the in-house expert on market and customers through competitive research, market analysis, ICP development, and win/loss analysis
- Lead go-to-market strategy for product launches and major feature releases, including positioning, messaging, value propositions, and integrated campaign plans
- Deliver a consistent cadence of high-quality product content (articles, reports, case studies, etc.) to support Demand Generation and Brand & Comms
- Translate product capabilities into clear, compelling value for commercial teams through close collaboration with Product, Engineering, Sales, and Customer Success
- Create and deliver enablement assets—including playbooks, one-pagers, decks, and battle cards—to support Sales and Customer Success effectiveness
- Drive product-led growth initiatives that increase adoption and expansion among existing customers
- Partner across Marketing, Product, Sales, Customer Success, Events, and Marketing Operations to ensure seamless strategy and execution of product marketing initiatives
- As DISQO scales, build and lead the Product Marketing team—defining roles, processes, and standards, and growing the function over time
- Set the vision for integrating AI-driven insights, tools, and workflows into product marketing to elevate messaging, targeting, and adoption
- Partner with Product, Data Science, and Engineering to translate AI-powered capabilities into clear, differentiated customer value propositions
- Apply generative AI, predictive analytics, and automation to enhance content development, competitive intelligence, and audience segmentation
- Build AI-enabled enablement and training materials that help Sales and Customer Success confidently communicate the value of DISQO’s AI-enhanced products
- Champion responsible, high-impact AI adoption across Marketing—identifying scalable opportunities to improve efficiency, experimentation, and go-to-market performance
Our take
DISQO delivers a platform to measure the effectiveness of advertisements so that businesses can make more informed and impactful marketing decisions. Importantly, it works across channels to eliminate blind spots and provide a full view of the consumer journey.
The company boasts an impressive client list spanning market researchers, ad agencies and global brands. This includes the likes of Ford, Home Depot, Duracell and Chipotle. In 2022, DISQO acquired Feedback Loop, a product research platform - one of many steps taken to facilitate its continued expansion across the sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-21% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2021
$85m
SERIES B
Aug 2018
$13.5m
SERIES A
Total funding: $101.5m
Company benefits
- 100% covered Medical/Dental/Vision for employee, competitive dependent coverage
- Stock options
- 401K
- Generous PTO policy
- Team offsites, social events & happy hours
- Life Insurance
- Health FSA
- Commuter FSA (for hybrid employees)
- Catered lunch and fully stocked kitchen
- Paid Maternity/Paternity leave
- Disability Insurance
- Travel Assistance Program
- 24/7 Counseling Services offered to Employees
Company HQ
Downtown, Glendale, CA
Leadership
Armen Adjemian
(CEO & Co-Founder)Having worked as a PwC Associate, they founded Venture Group in 2005, before roles at Glendale Water and Power and being CEO of Blue Media Ventures.
Drew Kutcharian
(CTO & Co-Founder)They worked as a Consultant before co-founding Venarc as CTO and taking on several Advisory roles before co-founding DISQO.
Armen Petrosian
(Chief Growth Officer & Co-Founder)They took an MBA at USC before working as CEO of VentureCorp and CMO of Blue Media Ventures, before leaving to start DISQO in January 2016.
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