Email Marketing Specialist, Riipen

• The ideal candidate will have a deep understanding of email marketing tactics, campaign management, technical knowledge of email systems, and best practices in the field
• Minimum of 3-5 years of working experience in email marketing and/or lead generation marketing, preferably in B2B markets
• Post-secondary degree/diploma in business, marketing, or related discipline
• Proven experience in planning, executing and optimizing email campaign performance with in-depth experience in A/B testing and other optimization techniques
• Experience developing sales sequences and email automation strategies, proficiency in Hubspot is a must
• Strong business and sales acumen with proven lead generation success
• Excellent written and verbal communication with emphasis on strong copywriting skills
• Demonstrated ability to work effectively with cross functional partners and leadership teams
• Strong project management and organizational skills with the ability to manage multiple priorities and tight deadlines

Desirable

• As an Email Marketing Specialist, you will play an instrumental role in bolstering our sales efforts through the development and execution of dynamic email and lead generation campaigns
• This role encompasses managing email campaigns from inception to conversion with the objective of generating qualified leads and demo appointments for our sales team
• You will also assist in predictive model forecasts for email campaigns, tracking outbound metrics, launching and managing campaigns on Hubspot, and maintaining campaign trackers
• Your role extends beyond the execution phase as you will contribute to training sessions, creating resources, documentation, and assisting with pipeline data management
• Plan, develop, and track all email campaigns and content including managing a calendar for up to two quarters in advance, indicating target audience size, themes, copywriting, approval routing, and campaign KPIs
• Develop and leverage a thorough understanding of campaign strategies and outreach performance to establish robust lead generation through email automation efforts
• Continually suggest improvements for email campaigns based on performance data
• Segment and manage audience lists for targeted campaign outreach. Optimize the lead nurturing workflows for these segments to convert cold contacts into qualified leads
• Demonstrate knowledge of cold email best practices. Ensure email campaigns comply with industry standards and policies
• Develop a deep understanding and efficient usage of Hubspot
• Regularly track and analyze campaign metrics, including all KPIs and ROI analysis, weekly MQLs, and Sales Accepted Leads
• Ensure data integrity by regularly monitoring Hubspot database and be the point of contact for database issues resolution
• Execute conferences outreach pre and post event emails, including list preparation, copy creation, reporting, and campaign setup
• Monitor lead acquisition through the website and assign leads to appropriate Account Executives. Manage secondary inboxes used for email deployments
• Launch and optimize other marketing tactics for lead acquisition (e.g. online advertising, webinars etc.)
• Keep up to date with emerging email marketing trends, best practices, and technologies to continuously improve our email marketing capabilities
• Reporting To: Shweta Munjal