Team Lead Online Marketing, ecoligo
Office located in Mitte, Berlin
Solar energy crowdfunding platform
Job no longer available
Solar energy crowdfunding platform
21-100 employees
Job no longer available
Office located in Mitte, Berlin
21-100 employees
Company mission
To bring impactful solar projects to life, solving the biggest challenge of our time.
Role
Who you are
- 5+ years of experience in Performance Marketing (Paid Search, Paid Social, Display, Video, Native, Affiliate, etc.) with exposure to different channels (e.g. SEO, Content, Offline) and focus on acquisition and growth
- Data-driven thinking and decision-making and a very good understanding of marketing analytics and attribution topics, as well as best practices in testing, data measurement, and analysis techniques
- Experience in and understanding of landing pages and acquisition website's best practices
- Ideally leadership experience, including growing junior and senior employees professionally
- Strategic thinking and understanding of other marketing disciplines
- Stakeholder management and ability to collaborate cross-functionally whenever needed to implement campaigns and larger projects
- Experience in working in tech companies, ideally experience in FinTech
- German language skills are a plus
What the job involves
- Our quickly growing international team is looking for an Online Marketing Lead to lead our acquisition efforts towards growth via online marketing channels
- Our ideal candidate is ready to take full ownership making our performance marketing efforts more efficient and effective while being involved in groundwork projects setting and improving the basis for further channel scaling
- Have the utmost goal of growing ecoligo’s investors crowd via online marketing channels while paying attention to efficiency (cost per acquisition of new investors) and retention
- Be responsible for making our current online marketing more effective and efficient and testing and growing further paid online marketing channels which fit our acquisition goals
- Lead a team of Performance, Affiliate, and CRM Marketing Managers
- Advise, plan, and report on monthly budgets
- Collaborate with the CMO and management on improving and maintaining a bottom-up growth business case that you can commit to fulfilling in terms of growth numbers and acquisition cost
- Collaborate with CMO and BI on improving marketing tracking and attribution
- Collaborate with Product and SEO & Content teams on the process of building and improving landing pages
- Be a sparring partner and act as an equal to leadership and the CMO, regarding acquisition questions via online marketing channels, having an understanding of the company business model and strategy
Our take
Ecoligo provides businesses with solar-as-a-service in developing markets, using crowdfunding to finance its projects. The dual-purpose business model is an interesting one, on one hand bringing renewable solutions to businesses who would not be able to afford them and helping the local economy, while offering low buy-ins for grassroots investors.
Renewable energy crowdfunding and micro-investments have been growing in popularity for the last few years as it allows people to buy a stake in a community’s well being for a future profit.
While it will take quite some time to begin to disrupt the major energy providers, the fact that companies like ecoligo are targeting emerging economies in East Africa and Southeast Asia could see them get ahead.
The company was founded and is led by a pair of nearly twenty year veterans in the energy industry, and with financial backing from ecological investment specialists Saxovent, the future looks promising.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
62% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2024
$12.7m
EARLY VC
Oct 2022
$11.6m
SERIES A
Total funding: $31.3m
Company benefits
- Work for the planet: help make a difference as we pioneer the energy transition in emerging markets.
- Real ownership and responsibilities with strong opportunities for growth.
- The chance to help shape the future of a growing company as we enter an exciting growth stage.
- Bright and comfortable workspace at our office in Mitte, Berlin, with a terrace for sunny lunches or after work time with colleagues.
- Flexible working hours.
- We are open for change and welcome your ideas.
Company HQ
Mitte, Berlin, Germany
Leadership
Martin Baart
(CEO)Two decades in the sustainability and energy fields. Prior to co-founding ecoligo, was CTO at One Shore Energy and was Business Development Manager at Microgrid business ABB.
Markus Schwaninger
(CFO)Former Renewables Project Manager (East Africa & Myanmar) at international development, cooperation and education agency GIZ. Former Carbon Credit Developer at Carbon Africa Ltd.
Salary benchmarks
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