Senior Content Manager, Beam
Logistics startup builder
Job no longer available
Logistics startup builder
1-20 employees
Job no longer available
1-20 employees
Company mission
To launch stellar software startups!
Role
Who you are
- You will excel in understanding brand positioning and transforming this into high-quality and frequency (written) content support across key channels, particularly websites and LinkedIn, in both English and German
- You have experience in brand definition and the kind of content creation/copywriting that lets this definition shine. Ideally, you are also familiar with drafting content plans and tracking the performance of your content using analytics. You have used this experience in the logistics or tech industry as part of a startup or a digital agency – or as a successful freelancer
- You are well versed in using LinkedIn and understand a wide array of dos and don’ts, have actively managed profiles and/or company pages, and can demonstrate that you know which metrics matter and how to deliver on these. You are no stranger to terms like Account Based Marketing and Social Selling
- You are a fast learner, work independently, and are open to the challenge of mastering new topics
- At least some familiarity with optimizing content considering SEO and Google Analytics
- You are creative and enjoy putting an original spin on the content you create. You are also comfortable using basic CMS tools (Wordpress, Webflow, etc.)
- You speak and write business fluent English and German, can put structured thoughts into writing, and take pride in correctly formulated sentences, accurate spelling and grammar, and some occasional witty wording. As many of our startups' target customers are in corporate Germany, the German language requirement is a must for us to progress you
What the job involves
- As a key member of our team, you will spend the majority of your time partnering with our startup founders, addressing three pillars of their marketing: 1) Clarify their brand positioning, 2) Build strategies to communicate this positioning, 3) Execute on the former through the creation of high-quality, original content
- The rest of your time will be spent on leveling up the (written) content for Beam
- Align our startups' content and marketing needs in line with crisp and clear brand positioning. Collaborate with Beam’s design team to align branding, corporate identity, and content execution
- Generate high-quality, native English (and, to a lesser extent, native German) content that communicates our startups’ positioning. You will be focused on trying and testing which content works best, failing fast, and moving on even faster
- Write, edit, proofread, and improve (existing) content. Have at least some familiarity with optimizing content, considering SEO and Google Analytics
- Monitor the performance of the content you produce while finding ways to address what isn’t working
- Take ownership of Beam’s four key online channels (website, blog, newsletter, LinkedIn) and create content for these channels to help promote online visibility and audience growth
Our take
There's been an increase in major corporations opening innovation hubs and accelerator programs to try and match the pace of nimbler startups - of which Beam is the incubator/accelerator supported by BEUMER Group. The builder helps founders access pre-seed funding, along with BEUMER Group's extensive network of contacts and support.
BEUMER Group is an intralogistics company, so Beam’s focus is naturally the same. It’s a company that fits neatly into the German scene: logistics is the country’s third largest economic sector, and there’s a lively startup ecosystem looking to disrupt it. It’s also the largest European region in which these kind of enterprise-supported startup schemes are run, so onboarding founders in theory shouldn’t be a hard sell.
The sticking point for Beam could be the 20% equity it requires from its startup founders, which isn’t competitive with the more typical 7-10% of its contemporaries. In a trillion euro European industry ripe for disruption, however, it may find sufficient startups happy to take on that compromise, with only time able to tell whether that will be the case.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company HQ
Kollwitzkiez, Berlin, Germany
Leadership
Robert Bach
(Managing Director)Co-founded and served as MD for fair trade standards company Coffee Circle. Is also a Board Member at Codept, Sparrow Networks, Airsiders, Elara Digital, and Countercheck (all BEUMER-backed companies).
Salary benchmarks
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