CRM Specialist, Lime
Marketing & Growth Operations
$65-93k
Electric bike and scooter rentals
Job no longer available
Electric bike and scooter rentals
1001+ employees
Job no longer available
$65-93k
1001+ employees
Company mission
To build a future where transportation is shared, affordable and carbon-free.
Role
Who you are
- 1+ years of experience in delivering multi-channel data-driven campaigns using marketing automation tools (Braze preferred)
- Technical CRM tool understanding. Basic - intermediate knowledge of HTML, CSS. Experience using Braze required and knowledge of Liquid is a plus
- Excellent written and verbal communication skills with the ability to engage and align internal stakeholders
- Excellent organizational skills, and strong attention to detail. The ability to follow processes is key to ensure activity is delivered on-time, and error free
- Track record of thriving in a dynamic, fast-paced environment
- Experience working across cultures and time zones in a remote environment
- Great at working cross-functionally with local GMs, brand, government relations and others
- Fluent in English, another language is a plus
What the job involves
- Be responsible for the day-to-day production of multi-channel campaigns ensuring they are delivered timely to the highest standard
- Implementation and improvement of processes to make the creation and deployment of communications more efficient and automated
- Support the Rider Growth team in developing and analyzing ‘test and learn’ strategies to optimize effectiveness
- Use analytics to identify opportunities, forecast performance, and measure results
- Guard and enhance Lime’s brand in all rider touchpoints
Our take
In recent years, electric-powered mobility companies have attracted an extraordinary amount of interest and funding, in part due to rising eco-friendly sentiment, and in part because of the race to "find the next Uber". Lime is one such company, that has rapidly scaled across multiple geographies to be a key player in the fight for market leadership.
Lime, along with its competitors, has had to grapple with regulation in many of its target markets, but nonetheless has steadily increased its footprint. Since its launch, the company has facilitated millions of trips, making it one of the biggest companies of its kind. Interestingly, the CEO has stated that "cars are our true business rivals—not other scooter companies", suggesting that its biggest business challenge will be to get families to give up their second cars.
With a presence that spans an impressive number of regions - in 2023, Lime began operating in Qatar - the company has cemented itself in the micromobility market and stands to profit from the increasing popularity of these types of services. A substantial increase in ridership enabled Lime to achieve "free cash flow positivity" two years in a row, with suggestions it will pursue a US IPO in 2027.
Freddie
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2021
$523m
CONVERTIBLE
May 2020
$170m
SERIES E
Total funding: $1.5bn
Company benefits
- Disability insurance
- 401(k)
Company HQ
The East Cut, San Francisco, CA
Leadership
Toby
(Co-Founder & Board Advisor)Founder and CEO of ZERO&. Was a Marketing Manager at Pepsi for 6 years before doing an MBA at Berkeley. Moved into consulting and VC for 5 years before starting Lime.
Brad
(Co-Founder & Chairman)VP of Business Development at Tencent for 8 years. Managing Partner of a VC firm for 3 years, where he worked with Toby. Has an MBA from Berkeley.
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