Global Paid Social Manager, Brompton
Office located in Greenford, London
Manufacturers of the Brompton folding bike
Open for applications
Manufacturers of the Brompton folding bike
501-1000 employees
Open for applications
Office located in Greenford, London
501-1000 employees
Company mission
To change the way people live and move in cities.
Role
Who you are
- You’ll be creatively minded as well as possessing strong analytical skills to further expand our omni-channel proposition
- The role requires in-depth experience and expertise in paid social platforms
- An in-depth knowledge of social ad platforms, META and Tiktok essential, additional platforms desirable
- Understanding of importance of social-first content and how to properly brief and measure it
- Experience operating hands-on across social platforms
- Experience managing medium sized account budgets
- Understanding of 1st party data, audience targeting and how to use it effectively
- Strong commercial acumen, highly numerate and analytical
- A self-starter, able to define and execute plans
- Excellent written and verbal communication
- Attention to detail
- Strong work ethic, personal accountability and ownership
- Experience in an omni-environment beneficial
What the job involves
- We’re looking for a driven, analytical and creatively minded Paid Social Manager, who’s not afraid to be hands-on, to take ownership of our paid social strategy
- This role will involve actively running the ads, in collaboration with our paid social exec, to rapidly scale our paid social activity
- The role will report into the Senior Global Performance Marketing Manager and be responsible for the full funnel performance, as well as planning and optimising campaigns across all social platforms
- This role will involve actively running the ads as we in-house activity, with the support of our paid social exec
- Close collaboration with our content and creative teams will be a crucial component of the role, helping to deliver and distribute content that cuts through the noise
- You will be in charge from ideation to execution, in collaboration with the wider marketing team and our agency, to drive forward performance, ensuring that content opportunities are fully optimised in line with the communications and commercial calendars
- Ownership of Global Social strategy whilst localising for our different markets
- You will be involved in exciting product launches, major technology deployments and operate within a fast paced and entrepreneurial environment
- Full management of, and responsibility for, paid social performance across channels
- Managing and developing our paid social executive
- Work with creative team and influencer manager to deliver best in class social first content
- Manage social budgets and determine optimal spend across different platforms
- Work with content team to curate high converting landing pages
- Work with our marketing data analyst to develop strong understanding around broader impact of our paid social activity
- Maintain a proactive approach to ad copy and landing page testing to improve conversion rate
- Ensure best practices and new developments are in place across all accounts
- Work closely with the commercial team to identify new opportunities and optimise performance
Salary benchmarks
Our take
The Brompton bike was conceived as a product to help improve city living. The bike can be folded to a third of its size in a matter of seconds and is small enough to be taken on all forms of public transport. It has established itself as the ideal choice for all those who are living or interacting with cities.
Brompton offer a test ride service that allows customer to trial use of the bicycle before purchase. By allowing hire costs to be redeemed against the cost of the bicycle, this provides an attractive option for customers who may be unsure about the price point or the bike's functionality.
Brompton has faced certain struggles as of late due to rising cost of parts and labour, while it struggles to offset rising costs due to the cost of living crisis, seeing a fairly substantial dip in profits at the beginning of the year. However, a recent injection of funding, and plans for a new factory still in the works, Brompton is well set to remain a top seller in the market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
28% female employees
15% employee growth in 12 months
Company
Funding (1 round)
Feb 2024
$0.7m
GRANT
Total funding: $0.7m
Company benefits
- Huge discount on your very own Brompton (family and friends get discount too)
- Employee discounts, available for more than 400 different brands. (fashion, groceries and food, electronics, health and beauty etc.)
- Workplace Pension Scheme, Flexible Working, Cycle to Work Scheme to name just a few..
- Position to thrive. Whether you are early in your career or an experienced professional, Brompton provides you with everything you need to excel in your job and for personal growth. You will be actively encouraged to increase your skillset and to attend
- Employee assistance program
- Birthday Breakfast, Family Fun Days, Christmas Parties, London to Brighton Bike Rides, Charity Raffles, Volunteering with the local community all go towards creating a working environment that is fun and enriching
- 9 day fortnight working pattern
Company HQ
Greenford, UK
Articles
Leadership
Will Butler-Adams
(Group CEO)Previously Project Manager at ICI for 2 years and Plant Manager at DuPont for 2 years.
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