Principal Software Engineer, Reddit
Ads
$260.8-365.1k
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units
Online platform for thoughts, experiences and discussions
Be an early applicant
Online platform for thoughts, experiences and discussions
1001+ employees
Be an early applicant
$260.8-365.1k
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units
1001+ employees
Company mission
To empower communities, and make their knowledge accessible to all.
Role
Who you are
- A Product-Centric Technologist: You care deeply about the user experience (both redditors and advertisers). You evaluate technical trade-offs based on user value and business velocity, not just pure engineering elegance
- An Organizational Influencer: You have a proven track record of solving problems that require both code changes and people/process changes. You can influence VPs and Directors as effectively as you can code
- Ads Domain Expert: You understand the complexities of the ad tech ecosystem—auctions, attribution, privacy (ATT/SKAdNetwork), brand safety, and campaign management
- Force Multiplier: You have a history of making the teams around you significantly better, faster, and happier
What the job involves
- We are seeking a Principal Software Engineer (L7) to serve as the technical anchor for our ads product engineering efforts
- Reporting directly to the Senior Director of Engineering, you will span a diverse engineering portfolio that includes Ad Formats (the consumer-facing ad experience), Ads Manager (the advertiser-facing operational tool), Ads Safety (brand suitability and verification), and Solutions Engineering (business integrations)
- This is a product-oriented technical leadership role
- You will not just be solving scale problems; you will be solving business problems through architecture
- You will define how Reddit builds ads products for the next 3-5 years, ensuring we can iterate rapidly on new customer experiences while maintaining rigorous technical standards and a cohesive suite of offerings
- Technical Strategy: Operate across the company, partnering with Consumer Product, Core Infrastructure, and Trust & Safety leadership to align technical roadmaps. You will identify company-level problems and drive solutions that benefit the entire engineering organization
- Cross-Domain Architecture: Architect systems that span the entire Reddit stack
- Organizational Transformation: Identify bottlenecks in how our teams build software—whether technical (legacy debt, slow CI/CD) or organizational (siloed teams, unclear contracts)—and drive systemic changes to resolve them. You will solve hard technical and organizational problems
- Mentorship: Serve as a beacon of engineering excellence, specifically mentoring Staff (L6) and Senior (L5) engineers. You will help them navigate career growth, technical challenges, and influence, raising the bar for the entire ~100-person organization
- Full-Stack Agnosticism: Whether your background is primarily Frontend or Backend, you will own the end-to-end technical solution. You will ensure that API designs enable performant UIs and that data models support future product flexibility
Our take
Reddits is an online platform that hosts thousands of message board communities (known as subreddits) designed to foster authentic human connection. With more than 100,000 communities covering everything from food, entertainment, and sports to niche interests for highly specific audiences, there's virtually a space for everyone.
The platform attracts over 52M daily users and more than 50B monthly page views. While these figures are smaller than those of social media giants like Facebook and X, Reddits stands out by offering easily discoverable communities where users can dive deep into virtually any topic imaginable.
Today, Reddit continues to grow its user base and expand its reach, remaining a unique hub for conversation,m connection, and shared interests. With its strong community-driven model and steady revenue streams, it's most definitely positioned to stay a central part of online culture for years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
57% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$410m
SERIES F
Feb 2021
$250m
SERIES E
Total funding: $1.2bn
Company benefits
- Comprehensive health benefits
- Flexible vacation & Reddit global days off
- Family planning funds & 4+ months paid parental leave
- Personal & professional development funds
- Paid volunteer time off
- Workspace & home office benefits
Company HQ
SoMa, San Francisco, CA
Leadership
Steve Huffman
(Co-Founder & CEO)After co-founding Reddit in 2005, they stepped away from the company to co-found Hipmunk, where they were the CTO for 5 years. They returned to Reddit in 2015, and have been the CEO since.
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