Performance Marketing Analyst, Door
More information about location
Smart lock company
Be an early applicant
Smart lock company
201-500 employees
Be an early applicant
More information about location
201-500 employees
Company mission
To deliver Building Intelligence that helps properties think ahead, reduce complexity, and quietly improve life inside.
Role
Who you are
- Bachelors Degree in Marketing
- 2+ years in marketing or growth analytics, ideally supporting both D2C and B2B environments
- Proficiency with GA4, GTM, and Looker Studio for reporting and website performance tracking
- Strong knowledge of marketing KPIs—CAC, ROAS, CVR, retention, and LTV—and how to influence them
- Familiarity with Salesforce, especially in the context of marketing-to-revenue attribution
- Ability to identify patterns, spot opportunities, and communicate insights clearly to stakeholders
- Experience working alongside paid media and lifecycle marketing teams to improve channel effectiveness
- Hands-on experience setting up and validating event tracking, funnel views, and marketing dashboards
- Analytical rigor and strong attention to detail; you get excited about data quality and actionable takeaways
- Even if you don’t meet 100% of the requirements listed, or if you achieved these requirements through unconventional channels, we encourage you to apply
What the job involves
- You’ll help shape how we allocate budget, optimize campaigns, and report marketing ROI, building the foundation for smarter, more scalable decision-making across the DOOR and HelloTech marketing ecosystem
- We’re looking for a Marketing Data Analyst to serve as the analytical engine behind our growth and lifecycle marketing programs
- This is a high-impact, individual contributor role where you’ll work directly with the Head of Marketing and Growth Marketing Manager to evaluate performance across paid media, CRM, website conversion, and B2B funnel metrics
- Analyze paid performance across channels like Google and Meta to uncover opportunities to improve CAC, ROAS, and conversion efficiency
- Lead event tracking and conversion setup via GA4 and GTM; maintain accurate measurement frameworks
- Build and maintain dashboards in Looker and GA4, surfacing key performance trends across web traffic, user flow, and campaign health
- Monitor website and funnel analytics to identify drop-offs and help guide site improvements and CRO initiatives
- Support email, CRM, and lifecycle performance reporting—including retention trends, cohort analysis, and engagement insights
- Collaborate closely with the Head of Marketing to support strategic marketing decisions with clean, actionable data
- Analyze and interpret results from campaign tests, A/B experiments, and audience segmentation initiatives
- Connect Salesforce lead and deal data to marketing touch points, enabling deeper B2B performance visibility
- Assist in forecasting and quarterly planning through data modeling and historical trend analysis
Our take
DOOR, formerly Latch, specialises in keyless entry security systems enabling property owners to operate every door to their properties from a smartphone. In addition to its core business, the company also provides software that enables the remote monitoring and operation of services inside a building, like lighting, heating and air conditioning.
The business saw rapid growth across the US, as it has partnered with some of the largest real estate developers and property managers in the country, like Alliance and AMLI. Today, one in ten new apartments in the US is built using DOOR's technology. The company has also announced its expansion into commercial office space with the launch of DOOR OS for offices.
DOOR went public in 2021 at a valuation of about $1.5 billion, but has since suffered setbacks due to its rapid growth just before a market downturn, which affected both the tech and property sectors where DOOR operates. Having conducted a large-scale restructuring and rebrand in response, as well as a leadership refresh, the company is refocusing on profitability instead of rapid expansion. It has also expanded its mission to tackle building operations and automation, as well as access.
Steph
Company Specialist at Welcome to the Jungle
Insights
-48% employee growth in 12 months
Company
Company HQ
Creve Coeur Township, Olivette, MO
Leadership
David Lillis
(CEO)Previously SVP of Finance at Latch, was the CFO for RubinBrownLLP and Mastercard and was the VIce President of WellsFargo.
Share this job