Head of Marketing, super.AI
AI platform for unstructured data processing
Open for applications
AI platform for unstructured data processing
21-100 employees
Open for applications
21-100 employees
Company mission
Super.AI's mission is to make AI accessible to all and use AI to enrich the human experience and make the world a better place.
Role
Who you are
- Smart, humble, hardworking, and collaborative
- By smart we don't necessarily mean high IQ (although a huge plus), but an affinity toward learning. We want to automate as much as possible so we can focus on the few things that require human intelligence and creativity
- By humble we don't mean submissive or unambitious, we mean it in the same way Roger Federer is humble
- By hardworking, we don't mean long hours (be with your family). What we mean is while you're here you're doing the best work of your life. It means being disciplined, professional, focused, gritty, resilient, and resourceful, pragmatic. You believe that responsibility for your work does not end with deployment
- By collaborative, we don't mean submissive or deferential, it means taking leadership from everywhere. "I'm taking responsibility to fix this system", if there's a lack of trust "I'm going to address it", if goals are unclear "I'm going to deal with it", it's about being a meritocracy
- All four of the above are required. We all know people missing one of these and it's not nice to work with them (e.g. someone who is smart and hardworking but not humble and collaborative)
- The people we like the most are smart but humble
- Wants to win no matter what, but will not cross lines of integrity to get there
- Strong beliefs weakly held, etc
- You possess a minimum of 6+ years of experience in B2B marketing, with a proven track record of success in driving growth within the technology sector
- Preferable to have a deep understanding of the IDP landscape and the challenges faced by businesses in document processing
- You're a strategic thinker who can develop and execute comprehensive marketing plans focused on demand generation, brand awareness, and lead nurturing
- You're a master storyteller, with the ability to craft clear, concise, and impactful messaging that resonates with target audiences
- You're an ABM champion, experienced in identifying and cultivating relationships with key accounts
- You're a data-driven marketer who thrives on using marketing automation and analytics to measure and optimize campaigns
- You possess excellent leadership skills and the ability to inspire and motivate a high-performing marketing team
- You have a collaborative spirit and enjoy working cross-functionally with Sales, Product, and Engineering teams
What the job involves
- We're searching for a passionate and experienced Head of Marketing to lead the charge in generating demand, crafting compelling messaging, and spearheading an Account-Based Marketing (ABM) strategy for our IDP solutions
- Develop and implement a comprehensive marketing strategy to drive awareness, demand generation, and pipeline growth for Super.ai's IDP solutions
- Lead the creation of compelling marketing content, including white papers, case studies, blog posts, and website copy, that resonates with target audiences
- Champion and oversee the execution of ABM programs, focusing on identifying and nurturing relationships with high-value accounts
- Manage and optimize all marketing channels, including digital advertising, content marketing, social media, and email marketing
- Lead the development and execution of go-to-market (GTM) strategies for new IDP product launches
- Leverage marketing automation and analytics tools to measure campaign performance and identify areas for improvement
- Build and manage a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability
- Stay abreast of the latest trends and technologies in IDP and B2B marketing
Our take
It’s estimated that up to 90% of the world’s data is unstructured, and it's expected to grow in volume at a dizzying rate. In order to optimize, or simply operate, an increasing number of businesses need ways to structure this data. With the development of AI business solutions, this has become a far more manageable task - and super.AI is one of the many companies looking to capture this market.
Super.AI covers what is a fairly standard and broad remit of applications - financial services, retail, testing, and so on. What it offers, however, goes beyond what AI labelling competitors like Levity do with unstructured data. Additional products can redact, answer questions, and extract selected unstructured information. It’s this kind of sophisticated processing that pushes super.AI into competition with similarly complex platforms like Indico.
Certainly, super.AI is answering an increasingly urgent business demand, and it’s likely that there’s room on the field for a number of players. Whilst still relatively young, super.AI have a competitively broad offering that could see them get there.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2021
$12m
EARLY VC
Nov 2018
$5.3m
SEED
Total funding: $18.3m
Company benefits
- Flexible Hours
- Remote Friendly
- Pro Tools
Company values
- Intelligence - Intelligence doesn’t necessarily mean high IQ (although it certainly doesn’t hurt). It’s about openness and desire to learn new things
- Humility - Humility isn’t about a lack of ambition, but rather avoiding false pride and being curious toward the people around you
- Diligence - Diligence doesn’t equal long hours. It means showing care and conscientiousness while doing the best work of your life
- Collaboration - Collaboration doesn’t involve submissiveness or deference, but instead taking leadership from everywhere and ownership over our work
Company HQ
Northwest Bellevue, Bellevue, WA
Articles
Leadership
Brad Cordova
(CEO)Worked on AL and ML as a PhD student at MIT, and subsequently co-founded and served as CTO at mobile telematics platform TrueMotion.
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