The market for luxury cars is projected to keep on growing, serving new wealthy consumers on a global scale. But competition between brands is high, with success dependent on modern customer service, global reach, and EV offerings. Lotus Cars is an established sports car manufacturer working to transform for this new market, building on its past successes selling to individuals and to Formula 1.
Lotus Cars was founded in 1948 and has operated consistently in the space since then. To stand out in the changing market, the company has recently focussed on electrification, digitisation and globalisation – raising impressive investment towards launching all-electric vehicles, enabling online browsing and shopping of its products, and shifting international focus to China, which is predicted to be the world’s next engine for luxury brand growth.
Lotus recently released its first ever SUV, an all-electric vehicle, aligning with the brand’s push towards EVs. The company has also opened a factory in China’s Hubei Province to support expansion there, as well as a showroom in South Korea's Seoul.
Kirsty
Company Specialist at Welcome to the Jungle
