Media Account Manager, Outside
$50-65k
Active lifestyle content hub
Be an early applicant
Active lifestyle content hub
501-1000 employees
Be an early applicant
$50-65k
501-1000 employees
Company mission
To inspire and enable people to discover that life is best spent outside experiencing healthy, connected, and fulfilling lives.
Role
Who you are
- 3+ years of experience in Digital Marketing, Campaign or Account Management preferred
- Bachelor’s degree required. BA in marketing, statistics, advertising or business preferred
- Must possess a strong working knowledge of the Microsoft Office suite (especially Excel)and Google Docs
- Experience with digital advertising platforms (Google Ads, Meta Ads, Hubspot)
- Must be able to comprehend and articulate analytical data, specifically data geared toward display banners such as CTRs, Video Completion Rate, Viewability, etc
- Must exercise great proactivity with strong communication, customer relations, and analytical skills
- Ability to stay on task and follow outlined processes
- Should enjoy working collaboratively across multiple departments
- Ability to thrive in a nimble, detail and deadline-driven environment
- A strong level of comfort and confidence in answering and/or resolving client inquiries is necessary
What the job involves
- Outside, Inc is looking for a full-time Account Manager, working within the Account Management team in Outside’s Media Sales Department
- The Account Manager will be responsible for working with clients to manage digital media campaigns from start to finish, overseeing key deliverables such as display tactics, email marketing, newsletter sponsorships, reporting, billing and other campaign elements
- The Account Manager will also be responsible for managing the clients campaign from signature through execution including the following responsibilities, insertion order review and approval, asset collection, custom collaboration, campaign launches, billing, reporting and overall campaign logistics
- You will work closely with our Ad Sales, Creative, and Ad Operations teams to deliver measurable results that exceed client expectations
- The ideal candidate possesses a deep understanding of digital media, a proven track record of successful campaign management, and a passion for staying ahead of industry trends
- Campaign Management and Execution: Manage the setup and execution of clients' digital brand campaigns, including display, email marketing, and newsletter sponsorships
- Client Relationship Management: Build and maintain strong daily relationships as the primary, single point of contact for clients, ensuring alignment on goals, deliverables, timelines, and KPIs
- Launch and Monitoring: Oversee all aspects of campaign launch and management, including reviewing contracts, client outreach, aggregating assets, securing site inventory across company websites, communicating campaign elements to relevant teams, QA for trafficking setup, and continuous monitoring and optimization to meet client expectations
- Creative Asset Management: Manage the timely receipt, testing, and required technical adjustments of creative assets for campaign launches
- Delivery Assurance: Ensure all client-contracted items are delivered fully and within the scheduled duration
- Reporting and Communication: Provide regular reporting updates and ongoing touchpoints for clients; communicate campaign complications to salespersons and clients, offering viable alternatives as needed
- Cross-Departmental Collaboration: Collaborate effectively with multiple internal departments, including the trafficking, sales, editorial, digital planning, client success, custom content, social, and email marketing teams, from campaign launch through the final reporting cycle
- Problem-Solving and Strategy: Demonstrate strong problem-solving and strategic thinking skills, successfully juggling multiple tasks and managing a high volume of campaigns while monitoring performance
- Financial and Contract Reconciliation: Follow up with clients on outstanding campaigns/deliverables, ensure all contracts are delivered in full, and manage monthly campaign billing and reporting needs
- Technical Troubleshooting: Carry out troubleshooting processes to identify and resolve issues caused by trafficking setup errors, content management system mistakes, or technology malfunctions
- System Proficiency: Develop expert-level knowledge and proficiency in systems including AdBook OMS, Google Ad Manager, Double Verify Publisher Suite, Megaphone, Salesforce, Asana, Sprout Social, Pressboard, and Hubspot
- Customer Service Excellence: Meet and exceed client expectations by consistently providing the highest level of customer service and developing proactive strategies to resolve issues and optimize campaigns as they arise
Our take
Keeping people connected is among the many benefits of the digital world. Outside - formerly known as Pocket Outdoor Media - provides digital content for outdoor enthusiasts and athletes to find events, trade tips, and easily find the lifestyle content that is right for them.
Outside brings together a variety of traditional brands as well as additional content to create a complete user experience. Through its site, users can access meal plans, gear reviews or even online courses, as well as find the latest developments in any outdoor recreational or competitive activity.
The value of digital content is growing at an impressive rate, as is the target audience for Outdoor's content as the popularity of the outdoors is on the rise. As the market continues to grow, the company finds itself in a promising position for future growth, and it will be interesting to see what it focuses on next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2021
$150m
SERIES B
Jul 2020
$14m
SERIES A
Total funding: $164m
Company benefits
- Equity: we believe that all employees are owners and that we all contribute to the success of the company
- Comprehensive benefits package: Health, Dental, Vision, Life & AD&D, and more!
- Flexible time away: we believe in both the importance of working hard AND taking time to refresh and rejuvenate
- Learning & development: we put employees first and provide resources for personal and professional advancement
- Fringe benefits: cell phone reimbursement, fitness and ClassPass access, commuter program, etc
Company HQ
Goss - Grove, Boulder, CO
Leadership
Robin Thurston
(CEO)Former CEO of Helix and Pocket Outdoor Media. They also worked at Under Armour as an EVP and Chief Digital Officer.
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