Senior Paid Media Manager, Hootsuite
Social media management tool
Job no longer available
Social media management tool
1001+ employees
Job no longer available
1001+ employees
Company mission
To empower organizations to build trust and deepen relationships through the power of social.
Role
Who you are
- Significant experience, ideally 12+ years in social and digital advertising for ecommerce and/or SaaS businesses
- 5+ years experience leading and guiding teams to deliver measurable results
- Proficient understanding of paid social, programmatic, remarketing, account-based marketing, and other emerging channels
- Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
- Decision Making: consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunities
- Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
- Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
- Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
- Builds inclusive, cohesive teams which apply diversity to achieve common goals
- Capably delivers results through others, is good at establishing clear direction, helping others achieve their best work
- Identifies key issues and relationships relevant to achieving a long-range goal or vision; Builds an integrated plan for course of action to accomplish this vision
- Challenges and supports others to create results but also develop new capabilities. Successfully develops the capacity and capability of team and individuals on the team
- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community
- Curious. You are always learning and seeking ways to make things better
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others
What the job involves
- Reporting to the Director, you’ll be responsible for developing and operationalizing the global strategy for Paid Media
- Responsible for planning, building and socializing strategy, roadmap, execution, and results of customer acquisition through paid social and emerging digital advertising platforms and media formats
- Lead the global strategy for Hootsuite’s high-performing paid social channels focused on growing brand awareness, trial signups, sales leads, driving profitable revenue growth
- Build, lead, and facilitate career growth for a high-performing team of media planners, strategists, and digital strategy professionals
- Scale our multi-million dollar social and paid media ad spend in areas that show profitable growth
- Partner closely with cross-functional teams and key stakeholders across the organization to create a best-in-class omnichannel experience that powers Hootsuite’s acquisition engine
- Report on the performance of individual channels; lead efforts to analyze and solve complex problems. Move quickly to identify new opportunities to test and scale new emerging channels to drive incremental revenue growth
- Develop and oversee analytics and data governance processes for how we measure the overall return on ad spend by channel and region. Ensure the effective flow of data through our internal systems, programs, and processes
- Present strategic recommendations to marketing leadership and other key stakeholders, including clearly outlined digital ad strategies and tactics
- Stay well-informed of emerging best practices in paid social and other digital channels, and serve as a key resource to other leaders on the team as appropriate
Our take
Hootsuite is a leading social media management platform that’s been around since the early days of this now-ballooning online sector. With over 25 million customers, and used by staff at over four fifths of the Fortune 1000, this giant is hugely competitive in the space.
Thought Hootsuite's plans for an IPO didn't survive the tough economic conditions of 2022, it managed to rework its priorities to get back on course. For example, its acquisitions of Sparkcentral and Talkwalker allowed the company to expand into customer service and integrate AI, respectively.
Hootsuite's offering nowadays supplies businesses with a social media performance engine to turn insights into action, all fuelled by artificial intelligence. Unfortunately, the company once again laid off staff during 2025, stating an investment in its future where decisions are made faster and ownership is clear.
Steph
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2014
$60m
SERIES D
Aug 2013
$165m
SERIES B
Total funding: $246.9m
Company benefits
- 100% coverage on mental health-related treatments in North America. Culturally appropriate trauma counselling services
- A company-wide Wellness Week between July 5 to 12 where we can all “unplug” together
- Accidental death and dismemberment (AD&D) Insurance
- Dental Insurance
- Disability Insurance
- Employee Assistance Program
- Gym / Wellness Reimbursement ($55 per month)
- Gym Discount
- Health Insurance
- Life Insurance
- Maternity Leave
- PTO (Vacation / Personal Days) - 20 days. After your two year anniversary, you get an additional two days each year until you reach thirty days (six weeks) at your sixth anniversary
- Paternity Leave
- Sick Time (for individual employee and family members)
- Bereavement Leave
- Business Travel Insurance
- Company Phones
- Fertility Assistance (Coverage for fertility treatments and gender affirmation surgeries)
- Immigration Assistance
- Phone Bill Reimbursement ($50 per month)
- Remote Work
- 401k
- Employee Discount
- Pet Friendly Workplace
- RRSP Matching
- Volunteer Time Off
Company HQ
South Main, Vancouver, BC
Leadership
Ryan Holmes
(Founder & Board Member)Previously founded interactive agency Invoke Media, served on the Board of Directors for Ariztia, and founded pre-seed fund LOI Venture.
Irina Novoselsky
(CEO)Previously Board Member at Lemonade and World Business Chicago, CEO at CareerBuilder and President at Novitex Enterprise Solutions.
Salary benchmarks
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