Head of Brand & Content, Arbor Education
£100k
ChatGPT
Expert level
London
We helps schools transform the way they work using data
Be an early applicant
We helps schools transform the way they work using data
101-200 employees
B2BEnterpriseEducationProductivityBusiness IntelligenceSaaSData Analysis
Be an early applicant
£100k
ChatGPT
Expert level
London
101-200 employees
B2BEnterpriseEducationProductivityBusiness IntelligenceSaaSData Analysis
Company mission
Arbor's mission to transform the way schools work for the better, and it starts by giving everyone the right tools and technology for the job.
Role
Who you are
- Brand architecture expert: You have proven experience managing a complex "house of brands" or "hybrid" brand architecture
- M&A: You have successfully navigated the brand complexities of M&A and integrations
- Content leader: You have run a content function that drives measurable demand. You understand the link between a whitepaper and a qualified lead
- B2B pedigree: You have deep experience in B2B (SaaS/Tech preferred), understanding complex buying cycles and multiple personas
- Corporate comms: You are comfortable handling PR, investor relations messaging, and crisis comms
- Strategic and creative: You can spend the morning modelling brand hierarchy scenarios and the afternoon critiquing a video script for tone of voice
- Brilliant writer: You can create copy that shines, and know how to confidently help others improve their writing too
- Visual literacy: While you may not be a designer, you have an excellent eye for design and can direct a creative team to produce premium work
- Commercial acumen: You understand that brand serves the business. You can speak the language of sales and executives
What the job involves
- We are looking for a Head of Brand and Content to take ownership of how the Arbor brand exists in the world
- This is not just about maintaining guidelines; it is about architecture and perception
- You will define how our "house of brands" fits together, how we integrate acquired companies from a brand point of view, and how we position ourselves to investors and customers alike
- You will lead a high-performing function comprising Content, Events, and Brand, with the potential to absorb Community management in the future
- We need a strategic brain to build the framework and a creative soul to fill it with world-class storytelling
- Brand management: You'll define and refine Arbor’s brand architecture. Determine the relationship between parent brand, sub-brands, and product lines to maximise equity and clarity
- M&A integration: Lead the brand integration workstream for future acquisitions. Develop playbooks for absorbing new brands, deciding when to retire, endorse, or keep distinct identities
- Market positioning: Partner with Product Marketing to shape how Arbor enters new adjacencies and markets. Conduct market research and competitor analysis to position us competitively in new areas
- Visual identity: Own the visual language of Arbor. Ensure strict consistency of brand guidelines across all touchpoints, from product UI to sales decks
- Investor brand: Craft the narrative for the investor community, ensuring our external market value proposition aligns with our corporate growth story
- Perceptions strategy: Move beyond simple "content marketing" to shape market perceptions. Define the themes Arbor must own to win
- Demand-driven content: Oversee the production of high-impact assets (eBooks, webinars, blogs, whitepapers) that fuel our Demand Generation engine
- Channel strategy: Orchestrate content distribution across social media, the website, and external publications to maximise reach and engagement
- Evolution: Prepare the strategy for potentially folding Arbor HQ, our online community, into the content function, creating a loop between user-generated content and brand-led thought leadership
- Search Evolution (SEO & GEO): Lead the organic growth strategy by bridging the gap between traditional Search Engine Optimisation (SEO) and the new frontier of Generative Engine Optimisation (GEO). Ensure Arbor’s content is structured, authoritative, and "citation-worthy" to maximise visibility in AI-driven answer engines (e.g., ChatGPT, Perplexity, Gemini) alongside traditional SERPs
- Reputation management: Lead both proactive storytelling (securing placements, awards, and speaking slots) and reactive PR (crisis communications and issue management)
- Executive visibility: Build the profiles of Arbor’s leadership team, positioning them as industry thought leaders
- Event strategy: Direct the strategy for proprietary events, trade shows, and partner activations. Ensure every physical and digital event reinforces our brand promise
- Cross-functional ally: Partner closely with Product Marketing on new product and market entry, and with Demand Generation to co-create campaigns where brand acts as the force multiplier for conversion
- Team development: Mentor and manage a multi-disciplinary team of Brand and Content Marketing Managers, our Senior Events Manager, and our network of freelance Designers
Application process
- Interview process:
- Phone screen
- 1st stage
- 2nd stage
Salary benchmarks
Our take
Arbor helps schools transform the way they work, saving teachers time and improving student outcomes.
The mess and stress of data and admin is a major source of unhappiness in our schools. 60% of a teacher's time is spent on admin-related work, 53% agree that it contributes to stress and it's only getting worse every year. Arbor is tackling this by building hassle-free school technology. The company has two products, a Management Information System to automate school workflows, saving teachers time, and benchmarking analytics to identify areas of concern and reduce time to intervention.
With a team of diverse and experienced individuals, including former teachers and education specialists, the company stands poised to enact meaningful change within the sector, Its mission is clear: to assist schools in prioritising what matters most - enhancing the well-being of teachers and fostering positive student outcomes worldwide.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Apr 2020
$4.1m
EARLY VC
Dec 2018
$2.5m
EARLY VC
Total funding: $14.4m
Company benefits
- Aside from the chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday.
- At Arbor we're passionate about learning, and to support this we have a dedicated training budget for all teams.
- Dedicated Mental Health First Aiders and Wellbeing Champions with ongoing support and learning around mental health.
- Depending on your role we can also offer you flexible working - just mention it in your interview and we'll let you know what your options are
- We have regular team socials where we spend dedicated time together. This year we've had BBQs, been to theatre shows, gone white water rafting, and more!
- Half-day summer Fridays Plus, we shut the office for a day at Easter and over Christmas so you get some extra time off then too!
- 25 days holiday (excl. bank holidays)
- EAP - Choice of comprehensive 24/7 support services with UK and Ireland's most trusted health and wellbeing network.
- We're all about making an impact! So everyone who joins us gets 1 day a year to volunteer for a charity or cause of their choice
Company values
- Own what you do - We act like owners, embrace responsibility and own the outcomes of our work - both good and bad!
- Everyday's a school day - Education and technology have changed more in the last 10 years than in the last 100. We need to embrace change and continually challenge ourselves to grow and stay ahead
- Make an impact - We take pride in being part of a movement to improve how schools work, so we're always thinking about how we can make a difference
- No-one can whistle a symphony - ...it takes an orchestra! We work together as a team to help each other, our partners and our customers to achieve their full potential
Company HQ
London, UK
Articles
Leadership
James Weatherill
(CEO)Previously Analyst at Ledbury Research for 3 years and Venture Manager at Therefore Ventures for 1 year
People progressing
Joined as Marketing Executive, being promoted to Marketing Manager after 1 year
Ulrik joined Arbor 10 years ago as a junior developer and has moved through the ranks to Principle Engineer and our longest serving engineer. A great representation of career progression at Arbor!
Diversity, Equity & Inclusion at Arbor Education
Ben Ainger (Talent Acquisition Lead)
- At Arbor, our mission is to transform the ways schools work. That means we serve a broad and diverse professional community - from teachers to SLT to Support Staff - and an equally diverse student and parent community. We want to make sure we build the best products for our schools, and we passionately believe that starts with building a workforce as diverse as the communities we serve
- As of today we know we’re not there yet, but we’re committed to doing the work to improve. We want Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive
- Our focus over the past few months has been on understanding where we need to improve, and on making sure that everyone at Arbor has had the chance to share their views. So far, we’ve established a Diversity and Inclusion Committee, surveyed our team, hosted training and workshops, and reviewed our recruitment process. We know we’ve still got big work to do, but we’re actively working on it. We look forward to hearing your thoughts on how we’re doing
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