Sales Lead, Upway
Benelux
€75-85k
More information about location
Reconditioned e-bike marketplace
Be an early applicant
Reconditioned e-bike marketplace
201-500 employees
Be an early applicant
€75-85k
More information about location
201-500 employees
Company mission
To accelerate e-bike adoption and reduce waste.
Role
Who you are
- B2B Experience: 7+ years in B2B Sales / Business Development. Experience in the cycling industry is a plus, but we value "Sales DNA" (FMCG, SaaS, Field Sales) above all else
- Leadership: 3+ years of management experience with a proven track record in leading teams and/or building sales structures from the ground up
- Strategic Mindset: Ability to structure and prioritize the efforts of your teams based on both quantitative and qualitative insights to deliver expected results with maximum efficiency
- Road Warrior: You are energized by being in the field. You are willing to travel 60-80% of the time across France (and occasionally Southern Europe) to be close to your team and to your partners
- Languages: Native level in Dutch and professional proficiency in English (for internal reporting). French is a plus
- A genuine passion for life on two wheels: Our partners are true enthusiasts, and so are we. Your authentic excitement for bikes will be the key to unlocking conversations, building trust, and establishing yourself as a relevant peer in the industry
What the job involves
- We are looking for our Sales Lead to lead the B2B Sourcing team in BNL
- Your mission is central to Upway’s growth: building, leading and enabling the team that will secure high-quality second-hand e-bikes from professional partners so we can continuously expand and renew the offering available on our platform
- You will play a pivotal role in engaging and onboarding key accounts, including major chains and buying groups across the Dutch and Belgian markets
- Together with your team, you will collaborate closely with a diverse network of retail partners and take ownership of sourcing the best e-bikes at the most competitive prices
- Reporting To: General Manager, Benelux
- Lead the B2B sourcing team: Build, coach, and lead a high-performing B2B sourcing team
- Unlock and develop key retail partners and buying groups through effective negotiation and long-term partnership building, fostering strong commercial relationships that drive sustainable growth and mutual success
- Define the B2B sourcing strategy: Develop a comprehensive B2B strategy for the Benelux market in terms of bike shops portfolio management, partner tiering and allocation, field cadence…
- Own and optimize the team performance : Track and improve key KPIs such as bikes sourced, portfolio growth and activity rate
- Deploy New Services : As we develop new opportunities to collaborate with our partners (pickup, dropoff, maintenance), lead the deployment on the ground and co-design partner communications (newsletters, point-of-sale materials, etc.)
- Improve sales operations: Design and implement scalable sales processes, CRM workflows, and operational frameworks
- Why Join Upway:
- Impact: You are directly contributing to the decarbonization of mobility by giving thousands of e-bikes a second life
- Autonomy: You are the owner of your territory. We give you the tools, but you build the strategy
Application process
- Stage 1:
- Applied
- Stage 2:
- Review
- Stage 3:
- Introduction Call
- During the Introduction call / meeting, you will have a chance of getting introduced to the Hiring manager for the position
- The goal of this call / meeting is for us to get to know more about you, your background and your interest on Upway
- It will be also a great opportunity for you to learn more about our company and the position
- Stage 4:
- Co-founder Call
- During this call, you will have the opportunity of spending time with one of our Co-founder and ask all the questions you want on the company, on how we work, and where we are going
- We deeply care about candidate experience and this call is not an interview, so feel free to ask anything and we will make sure to share the most comprehensive view of Upway!
- Stage 5:
- Interview Stage
- At Upway, we care deeply about talent density and the caliber of the persons we bring onboard
- We are convinced that building strong teams is the absolute priority and we want to make sure every candidate goes through a thorough interview process
- During the Interview Stage, you will be interviewed by the Hiring Manager and one of Co-founder for your position and these interviews will be focused with testing your hard & soft skills relative to the role, on top of the fit with the team and our culture
- Good luck !
- Stage 6:
- Offer Stage
- We are delighted to make you an offer for a role at Upway. Your Hiring Manager will be in touch to share more details on the proposed compensation
- Stage 7:
- Hired
Our take
Upway is a second-hand marketplace for electric bicycles, offering a more affordable alternative to new models. The company purchases e-bikes from both private sellers and e-bike companies, refurbishing them and reselling at a discount, a model that appeals to those looking for quality e-bikes at a lower cost.
The electric bike market in Europe is booming and expected to double in value over the next decade. Upway capitalises on this growth by addressing consumer concerns about the quality of second-hand bikes. Through its refurbishment process, it ensures customers can confidently purchase pre-owned bikes, reducing both costs and environmental impact.
In addition to its expansion into key European markets, Upway has recently formed a strategic partnership with Rad Power Bikes. Through this collaboration, customers of Rad's US retail locations can trade in their old e-bikes for discounts on new models, supporting a circular economy. Paired with its $60 million funding round in 2025, Upway is consolidating its position as a leader in sustainable mobility.
Steph
Company Specialist at Welcome to the Jungle
Insights
107% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2025
$60m
SERIES C
Nov 2023
$30m
SERIES B
Total funding: $121m
Company benefits
- Competitive Package: Attractive salary plus equity participation
- Perks & Benefits: Corporate Benefits program, phone allowance, Deutsche Bahn ticket, and regular team offsites
- Global Collaboration: Work with an ambitious, international, and collaborative team spread across Paris (HQ), Berlin, Antwerp, Los Angeles, New York City, and more
Company HQ
Gennevilliers, France
Leadership
Toussaint Wattinne
(Co-Founder & CEO)Before co-founding Upway, spent eight years at Uber in a variety of roles, including Director and Regional General Manager.
Stéphane Ficaja
(Co-Founder & COO)Engineer with experience at AirFrance and FinTech company Misys. Like co-founder Toussaint Wattinne, worked at Uber for eight years in a number of Directorial and Regional Management roles.
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