Product Marketing Specialist, Elation Health
$75-80k
Patient scheduling software
Job no longer available
Patient scheduling software
201-500 employees
Job no longer available
$75-80k
201-500 employees
Company mission
To empower physician groups and primary care doctors to deliver phenomenal patient care.
Role
Who you are
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 3+ years of experience in marketing, sales, product or a related role, preferably within the healthcare industry
- Ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously
- Strong organizational skills and attention to detail
- Strong understanding of marketing principles and product life cycle
- Excellent written and verbal communication skills, with the ability to create compelling narratives across different audiences and markets
- Proficiency in market research and data analysis techniques
- Familiarity with digital marketing tools and platforms
What the job involves
- We are seeking a dynamic and results-driven Product Marketing Specialist to join our growing Product and Customer Marketing team
- You will work frequently with teams including product development, sales, and customer success to support consistent messaging and positioning of our full portfolio of solutions and services.
- This role will support product launch execution, ongoing release communication and customer adoption, market positioning, and revenue growth through marketing campaign support
- Content Creation and Messaging: Support new content development and maintain compelling content that substantiates our value proposition and supports effective commercial conversations. This includes creating and updating case studies, data sheets, competitive comparisons, battle cards, and materials for roadmap discussions. You will also version content to support audience-specific messaging
- Product Launch Support: Coordinate and execute initiatives to reach target audiences through appropriate marketing channels. Collaborate across marketing, product development and sales teams to ensure successful product launches and promotions
- Market Research: Support market research on the competitive landscape to support new opportunities and existing market positioning against key competitors. Utilize this data to inform product positioning and marketing strategies
- Sales Enablement: Work closely with the sales team to develop training materials and sales tools that effectively communicate product benefits and features. Assist in preparing market and competitive insights through presentations and reports
- Performance Analysis: Analyze and report on the performance of marketing campaigns, adjusting strategies as needed to optimize results. Define, measure, track, analyze, and report on performance metrics of launch-related efforts to optimize program performance
- Proof Point Library Management: Collaborate with PMM colleagues to gather and maintain a central repository of proof points, such as customer testimonials and product-driven metrics, to support and substantiate our product messaging
- Advocacy: Work closely with Customer Marketing to ensure we have a well-rounded base of customer references who can speak to our complete portfolio of solutions and services. This may include support for reference recruitment and vetting
- Process Improvement: Support the development and implementation of foundational launch frameworks and product marketing processes to enhance efficiency and effectiveness within the marketing team
Our take
Each year, inefficient clinical care contributes to more than $750B lost in the United States due to various pitfalls in the healthcare system. Elation Health is a healthcare company that has set out to change this narrative by improving the physician-patient relationship.
It takes a network approach to patient data, allowing physicians to interact and deliver better services and care. For example, the platform gives professionals in any location the ability to access records, review reports, contact patients, and send prescriptions, as well as offer virtual care in the form of video calling.
And it's proving a success, as it is used by over 25,000 clinicians that care for millions of patients. The patient scheduling software market is a very busy market, packed with others offering similar products, however, Elation had a busy 2024 and is in a prime position to stay ahead of its competitors.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2022
$50m
SERIES D
Dec 2020
$40m
SERIES C
Total funding: $108.5m
Company benefits
- Benefits Plan: We offer medical,dental, and vision insurance, as well as Flexible Spending Accounts and life insurance
- Pay and Equity: We offer a meaningful salary and equity package to each member of our team
- Flexible Time-Off: We believe that you should be trusted and empowered to take time off when you need it
- Home Office + Tech Stipend: We offer a home office stipend to help make work from home life a bit easier
Company HQ
Alamo Square, San Francisco, CA
Leadership
Kyna Fong
(Co-Founder & CEO)Currently a Member of YPO and an Officer Manager at Dennis Y. UFong. They began their career at UBS and JP Morgan and were an Assistant Professor of Economics at Stanford.
Conan Fong
(Co-Founder & CXO)Studied at McGill and Johns Hopkins. Previously a Consultant at the Courtyard Group.
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