Director of Growth Marketing, Morning Consult

• The right candidate is deeply hands-on — someone who has personally run paid campaigns, built attribution models, and tuned conversion funnels, not just managed teams that do
• At the same time, they think strategically about how paid performance, organic demand, ABM, and AI-assisted outreach connect into a coherent growth system
• They are equally comfortable presenting a channel strategy to the CGO as they are logging into Google Ads and adjusting a bid
• 7–10+ years of Growth Marketing, demand generation, or growth marketing experience, with meaningful tenure at B2B companies — ideally VC-backed startups at the Series B–D stage
• Proven, hands-on experience managing Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager in a B2B context, including campaign build, optimization, and budget stewardship
• Deep expertise in marketing automation platforms (HubSpot, Marketo, or Pardot) — not just as a user, but as an architect of nurture flows, scoring models, and attribution logic
• Demonstrated ability to connect paid performance to pipeline outcomes, with a track record of reporting on marketing-influenced revenue, not just lead volume
• Strong analytical instincts: comfortable in a BI tool or building a spreadsheet model, fluent in funnel metrics, and capable of presenting performance narratives to executive audiences
• Experience working with or alongside sales and BDR teams in a B2B demand environment, with a clear understanding of what “good” pipeline looks like
• Tech Stack Fluency:
• We don’t expect every tool below — but we do expect comfort across most of these categories:
• Paid media: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager (required); Reddit Ads, programmatic DSPs (a plus)
• CRM: Salesforce — understanding of lead flow, campaign tracking, and attribution within SFDC
• Signal-based marketing: Clay, Deepline, or Bombora — capture intent signals and activate them through marketing channels
• Analytics & BI: Looker, Tableau, or similar — building and interpreting dashboards beyond native ad platform reporting
• AI tools: Active, practical daily use of AI for ad copy, audience segmentation, forecasting, or workflow automation
• You are comfortable being the first dedicated Growth Marketing hire — building process, tooling, and discipline from a relatively early stage
• You hold yourself accountable to pipeline, not just top-of-funnel metrics. You know the difference between demand generation and lead generation, and you build programs accordingly
• You are not precious about seniority. You will pull reports, edit ad copy, and tweak landing pages yourself when needed
• You understand that Morning Consult’s brand must always feel authoritative and credible — you bring that sensitivity to every campaign you run
• You embrace AI tools as a genuine productivity multiplier and actively use them in your day-to-day workflow
• You thrive in a fast-moving, resource-conscious environment and are energized by building, not just managing

Desirable

• Morning Consult is hiring a Director, Growth Marketing to build and own the engine that converts our brand authority and content output into qualified pipeline
• This is a foundational role on a newly structured marketing team led by our Chief Growth Officer, and it is the first dedicated Growth Marketing hire at the company
• Morning Consult’s audience is sophisticated: enterprise decision-makers at global corporations, financial institutions, and professional services firms. The tone of our marketing must match the quality and credibility of our data. This is not a role for someone who optimizes for clicks. It is a role for someone who optimizes for outcomes
• Growth Marketing & Paid Media
• Own and execute Morning Consult’s B2B paid media strategy across Google Ads, LinkedIn, Meta, and emerging channels including Reddit, X, and programmatic out-of-home
• Manage campaign strategy, creative briefing, budget allocation, B2B audience enrichment, bid optimization, and performance reporting across all paid channels
• Build and maintain a rigorous testing and iteration cadence — creative variants, landing pages, audience segmentation, and copy — with clear hypotheses and measurable outcomes
• Develop programmatic out-of-home strategies to amplify Morning Consult’s presence at key industry events and in high-concentration B2B markets
• Own organic traffic growth from qualified B2B Audiences across search engines and agentic channels such as ChatGPT and Gemini
• Demand Generation & Pipeline Ownership
• Design and operate a full-funnel demand generation program that converts brand awareness and content engagement into qualified pipeline for the enterprise sales team
• Partner with Revenue Operations to define lead scoring, handoff criteria, and MQL-to-SQL conversion standards, ensuring marketing-sourced pipeline is held to the same accountability as sales-sourced pipeline
• Build and scale account-based marketing programs targeting Morning Consult’s priority verticals: global enterprise, financial services, and professional services
• Work closely with the AI-SDR / outbound function to connect paid signals and intent data with personalized outreach sequences
• Analytics, Attribution & MarTech
• Develop a clear reporting cadence across all demand channels — CAC, CPL, ROAS, pipeline contribution, and influenced revenue. Support the implementation of an attribution model that accurately reflects B2B buying journeys and connects the dots between marketing investment andpipeline/revenue impact
• Own and evolve the marketing automation platform (HubSpot, Marketo, or Pardot), ensuring clean data flows, effective nurture sequences, and accurate attribution
• Actively leverage AI tools to improve audience targeting, ad personalization, performance forecasting, and workflow efficiency
• Cross-Functional Partnership
• Serve as the primary marketing partner to the Sales and BDR teams, ensuring tight alignment on ICP definition, pipeline targets, and lead quality feedback loops
• Collaborate with the Content Marketing and Communications teams to amplify owned content through paid and performance channels
• Work with Product Marketing to ensure messaging and positioning are reflected accurately in paid creative and campaign copy
• Partner with the field marketing function to ensure event presence and out-of-home activations are connected to a broader performance strategy