Digital Strategy Manager, Location3
$90-100k
More information about location
Digital marketing agency
Open for applications
Digital marketing agency
21-100 employees
Open for applications
$90-100k
More information about location
21-100 employees
Company mission
To improve the findability and performance of consumer and retail brands through enterprise-level and local digital marketing solutions.
Role
Who you are
- 5+ years of proven digital marketing experience working to plan, launch, and analyze cross-channel campaigns including paid search, display, programmatic, social media, and SEO
- Experience within franchise and multi-location space is preferred
- 5+ years of proven experience directly managing client relationships, including ownership of performance KPIs and reporting
- 3+ years of hands-on experience managing ad campaigns in platforms such as Google Ads, Meta, LinkedIn, and Programmatic DSP
- Experience in Paid Search, Paid Social, and Shopping campaigns preferred
- Track record of collaborating with CMOs and other corporate marketing team members to achieve marketing goals
- 3+ years of expertise in digital marketing analytics, including proficiency in tools such as Google Analytics 4 (GA4), attribution modeling, and budget forecasting
- Experience with analyzing and interpreting Power BI marketing reports and visualizations and developing data-driven marketing recommendations
- Knowledge of unified measurement approaches, including Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM), and the ability to leverage these methodologies to provide comprehensive insights on campaign performance and ROI
- Clear understanding of Martech and how technology platforms such as CRM, ad tech, CDP, and Marketing Automation can be integrated for interoperability
- Demonstrated experience in full-funnel marketing strategies, encompassing customer journey mapping, creative funnels, and sequencing
- Proven expertise in developing and managing A/B/multivariate testing programs for creative assets and landing page UX
- Comprehensive understanding of SEO best practices and proven success in optimizing both corporate and local SEO efforts
- In-depth understanding of the evolving digital landscape, including knowledge of privacy regulations such as GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) and ad platform policy restrictions
- Familiarity with cookieless targeting and measurement strategies, keeping up to date with industry trends and best practices for effective targeting and measurement in a post-cookie era
- Strong critical thinking skills, ability to think quickly and work autonomously
- Gifted communicator and presenter with storytelling experience
- Outstanding organizational skills, some project management skills preferred
- Fosters a culture of trust, transparency and teamwork both internally and externally
- Ability to effectively manage and nurture a team of 1 or more people
- Up to 25% travel within the continental US
What the job involves
- As a Digital Strategy Manager, you have a deep knowledge of digital marketing both from a strategic and practitioner perspective, as well as being experienced and proficient in analyzing and leveraging data to support the marketing strategy
- In this role, you will work closely with both our internal agency team and clients to develop and execute effective digital marketing strategies, analyze reporting, run quarterly business reviews, and lead annual strategy planning sessions
- Analytical skills partnered with industry experience allow you to ideate, architect, and lead a marketing strategy that transforms business and drives revenue
- You build strong partnerships grounded in trust because you are a strong communicator, a passionate problem solver, an innovative thinker, and a leader with years of experience to back up your vision
- Client Relationship Management: Acts as the primary point of contact for clients, establishing strong relationships with key stakeholders, including CMOs and other corporate marketing team members. Proactively communicates with clients to understand their needs, address concerns, and ensure their satisfaction throughout the engagement
- Develops and executes Digital Marketing Strategy: Collaborates with clients to understand their business objectives and develop comprehensive digital marketing strategies that align with their goals. Implements strategic initiatives across various digital channels, including Google Ads, Meta, Programmatic DSP, SEO, and other relevant platforms
- Takes a leadership role in understanding and championing clients’ marketing and advertising objectives by gaining a deep knowledge of the marketplace, growth plan, brand strategy, products and services, competition, organizational structure, and internal processes
- Ability to conduct in-depth market and industry research as part of the discovery and quarterly/annual planning processes
- Partners with clients as a trusted advisor to make bold decisions that span marketing and technology to drive change and growth
- Works to identify new opportunities, drive continual innovation, and lead strategic thinking that meets clients’ needs and grows their marketing programs which, in turn, drives revenue for Location3
- Ability to story-tell and effectively sell-in new marketing initiatives
- Analytics and Reporting: Utilizes advanced digital marketing analytics tools such as Google Analytics 4 (GA4) and other platforms to analyze campaign performance, track KPIs, and generate actionable insights. Prepares comprehensive reports and presents findings to clients, providing strategic recommendations for optimization and improvement
- Quarterly Business Reviews (QBR) and Annual Strategy Planning: Leads quarterly business review meetings with clients, assessing campaign performance, discussing results, and identifying areas for growth and improvement. Leads annual strategy planning sessions to align marketing initiatives with business objectives, ensuring long-term success
- Conversion Rate Optimization (CRO): Develops customer journey maps and implements creative funnels and sequencing strategies to enhance user experience and maximize conversions. Builds and manages A/B/multivariate testing programs for creative assets and landing page UX, leveraging data-driven insights to optimize performance
- Budget Forecasting: Works closely with clients to forecast and manage digital marketing budgets effectively. Monitors spending and allocates resources strategically to achieve maximum ROI
Our take
Digital marketing is inherently an international advertising strategy, with marketing budgets growing by the year as social platforms and content consumption grow at a rapid rate. Location3 is a local marketing and data management platform specifically designed for franchise and multi-location brands.
Setting itself apart from many competitors, Location3 is an end-to-end solution supporting clients right from the data discovery and understanding of businesses audiences right through to the implementation of well strategised marketing campaigns and plans.
The company launched its LOCALACT platform in 2017, offering unified and localised digital advertising with organic listing and search management. An app was launched for the platform in 2024, matching data-driven tech and user-friendly functionality to transform the local marketing landscape. Location3 certainly offers a plethora of services and this speaks to why it has managed to serve an impressive 50,000+ clients to date. The company holds a deep understanding and expertise in the sector and we’re excited to see how it continues to grow on the upward trajectory it has shown so far.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company benefits
- Life insurance
- Professional development
- Health insurance with vision and dental benefits
- Stocked kitchen, beer on tap
- Community volunteer opportunities
- Commuter discounts on public transportation
Company HQ
Central Business District, Denver, CO
Articles
Leadership
Andrew Beckman
(Chairman)Previously and Account Executive at both Dockside Internet and DoubleClick.
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