Senior Manager of Partner Marketing, Qualia
More information about location
Digital real estate closing platform and settlement software
Be an early applicant
Digital real estate closing platform and settlement software
501-1000 employees
Be an early applicant
More information about location
501-1000 employees
Company mission
To create a secure, seamless home buying experience for all.
Role
Who you are
- 6-8+ years of proven experience in a partner marketing, demand generation, product marketing, or sales enablement role
- Experience with developing high-level strategy in addition to execution
- Great storyteller and communicator, with the ability to quickly identify and distill value propositions
- Experience developing partner lead pipeline through compelling marketing materials
- Comfortable communicating with cross-functional teams and leadership, including external stakeholders
- High-energy, well-organized self-starter with an ownership mentality
- Experience in the title / real estate or banking / lending industry is strongly preferred
What the job involves
- The Senior Manager, Partner Marketing will be responsible for developing and executing strategic marketing initiatives to drive growth and engagement within Qualia's title & escrow partner ecosystem
- This role will collaborate closely with the marketing, sales, product, and partner teams to create compelling programs that enhance partner relationships, generate leads, and drive revenues
- Partner Program Development & Management:
- Partner closely with our Industry Relations and Sales leadership to develop the ground-up strategy for engaging high-value partner segments
- Develop and implement a comprehensive partner marketing program supporting multiple strategic partners (focusing primarily, but not exclusively on underwriters)
- Establish and maintain partner marketing communications (e.g., partner-oriented newsletter, emails, and social posts)
- Maintain partner marketing resources, such as playbooks, templates, and training materials
- Joint Marketing Campaigns & Content Creation:
- Collaborate with partners to develop and execute joint marketing campaigns that drive lead generation and brand awareness
- Strategy & content: develop joint value propositions and support materials, including collateral and case studies
- Communications: create joint thought leadership content, blog posts, and social media content
- Demand generation: manage and execute joint email campaigns and webinars
- Events: Plan and execute joint events, webinars, and conferences, as well as partner-focused events and webinars
- Enablement: Develop extensive partner enablement collateral, including presentations, one-pagers, sales scripts, and marketing kits. Conduct training sessions and workshops to enhance partner knowledge of Qualia's products and services
- Performance Tracking & Reporting:
- Track and analyze partner marketing performance metrics, including lead generation, conversion rates, and ROI
- Use data-driven insights to optimize partner marketing programs and strategies
- Partner Relationship Management:
- Build and maintain strong relationships with key marketing partners
- Serve as the primary point of contact for partner marketing inquiries
- Conduct regular partner meetings to review performance, identify opportunities, and address challenges
- Work closely with the partner sales team to align marketing efforts with sales goals
Our take
For real estate agents, closing on a property involves a complex set of multiple transactions and endless paperwork, which can risk confusing and frustrating the buyer. The real estate industry has been slow to innovate and leverage technology to create a more streamlined experience, compared to industries such as retail.
Qualia is the first end-to-end online real estate closing platform. Its suite of products brings together homebuyers and sellers, lenders, title & escrow agents, and real estate agents onto one secure, remote platform. Since launching in 2015, over half a million real estate professionals have used Qualia for their clients.
Although fully digital real estate closings still account for only a small fraction of overall closings, the company is focused on enabling all existing participants to digitize — and eventually the entire industry. According to Qualia, it’s the only way to get enough scale to actually move the process forward.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-17% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2021
$40m
LATE VC
Dec 2020
$65m
SERIES D
Total funding: $211.6m
Company benefits
- Comprehensive health plans
- 401k program
- Commuter benefits
- Parental leave
- Flexible time off
Company HQ
The East Cut, San Francisco, CA
Leadership
Nate Baker
(Co-Founder & CEO)Previous CEO and Founder of Nebu, and Founder and Board Member of Fractal Software.
Salary benchmarks
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