Content Specialist, SpyCloud

• Experience: 3+ years of content/communications experience marketing technology solutions to large enterprises
• Experience in the B2B cybersecurity industry is preferred; tech/software experience is a must-have
• Diverse content portfolio that highlights your capabilities as a strong and compelling writer, and a proven track record of creating impactful marketing content
• Familiarity with Google Workspace, CMS platforms, project management tools, and SEO/AEO best practices and tools
• Experience with AI for content research, ideation, and workflows/production that supports strong writing standards & ethics. Uphold and model standard writing styles and Code of Ethics specifically around AI usage in final deliverables
• High degree of responsibility and follow-through
• Able to prioritize and juggle multiple projects and coordinate with stakeholders
• If you are an organized, curious, and creative marketing professional with a passion for collaborative, data-driven content projects, we invite you to apply

Desirable

• We’re looking for a Content Specialist who will report to the Senior Manager, Content Marketing and support content creation that influences brand awareness and customer acquisition
• You will drive daily collaboration across the business as you structure messaging and assets, deliver a wide range of content including reports, blogs, emails, web copy, and guides, and report on key metrics
• You’ll be supported by a stellar marketing team who will introduce you to the nuances of our company and our place in the cybersecurity industry
• We’re excited to partner with you as we lead our company into our next growth phase
• Content ideation: Contribute content ideas to enhance marketing programs and sales outreach, and help guide stakeholders with content recommendations based on strategic objectives and core distribution channels
• Multi-format content creation & repurposing: Write content consistent with our brand tone and voice, and optimized for search and user experience across formats – reports, blog articles, case studies, guides, emails, and more – to support buyer education, consideration, deal acceleration, and customer retention & uplift
• Content optimization: Apply SEO/AEO strategies to maximize content reach and discoverability
• Content audits: Perform regular content audits to identify where new content is needed and opportunities to repurpose or refresh existing content
• Cross-collaboration: Support the product marketing team with content specific to SpyCloud solutions areas and customer industry verticals
• Content library management: Co-manage content library via third-party tool
• Reporting: Work with leadership to report on strategic content KPIs and adapt strategies based on performance