Senior Product Marketing Manager, Kraken

• 6+ years of experience in Product Marketing Management (PMM), preferably in fintech, trading (crypto, futures, options)
• Strong crypto expertise and passion, with a deep understanding of market trends, user behavior, and the evolving regulatory landscape
• Familiarity with building and maintaining successful influencer programs within crypto
• Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle
• A data-driven marketer, leveraging insights to optimize campaigns and improve performance
• Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market
• Experience leading cross-functional teams and working within complex, fast-paced environments
• Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels
• Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting

Desirable

• The Lead Product Marketing Manager - Inky will drive and execute the product marketing strategy for Kraken’s Inky trading app.
• This is inclusive of driving and executing high-impact launches, campaigns and strategies that drive top-of-funnel awareness, adoption, usage and retention.
• As a key member of the Consumer Product Marketing team, you will also influence product development by leveraging customer insights, market data, and competitive analysis to shape Kraken’s consumer marketing strategies
• GTM Strategy & Execution: Develop and lead the GTM strategy for Inky, driving awareness, acquisition, and retention for core trading products
• Campaign Leadership: Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, influencer, display, ATL)
• Lifecycle Marketing: Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention
• Product Positioning & Messaging: Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences
• Cross-Functional Collaboration: Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives
• Performance Measurement: Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements
• Thought Leadership: Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives

• This job is accepting ongoing applications and there is no application deadline