Social Media Manager, Braze
$120-135k
OTE
$102-114.8k
BASE
+ RSUs
Customer engagement platform
Be an early applicant
Customer engagement platform
1001+ employees
Be an early applicant
$120-135k
OTE
$102-114.8k
BASE
+ RSUs
1001+ employees
Company mission
To lead lasting connections between consumers and brands they love.
Role
Who you are
- To flourish here, you must be prepared to set a high bar for yourself and those around you
- If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back
- We’re looking for an experienced social media expert who will blend creativity, brand expertise, and data-driven best practices to elevate the organic social media strategy for Braze, execute that strategy, experiment with new ideas, and then measure and report on success
- The ideal candidate is proficient in video and photo editing, can leverage tools like Canva and Figma, and is passionate about using innovative, out-of-the-box, and creative ways to tell Braze stories and amplify content and conversations
- A minimum of 6 years of professional experience dedicated to social media marketing, preferably in a B2B tech environment, ideally with experience in marketing or customer experience technology
- Strong project management skills and a proactive approach to managing social media campaigns and initiatives
- Self-starter with the ability to work fast, collaborate effectively with multiple stakeholders, and proactively raise the bar creatively
- Exceptional written and verbal communication skills, with the ability to craft compelling social media content and messaging that is both channel specific/appropriate and fits brand tone, voice and personality
- A blend of data-driven and creative mindset – someone who can use analytics and insights to optimize social media strategies and drive results, while also taking risks, experimenting with new ideas and thinking outside the box
- A collaborative and inclusive nature, along with the ability to coordinate efforts and foster alignment across various teams and stakeholders
- Proficient in video and photo editing, and can leverage tools like Canva and Figma
- Knowledge of social media management and social advocacy tools such as Sprout Social and Dynamic Signal
What the job involves
- This position plays a critical role in shaping how the Braze brand is perceived and understood in the customer engagement market, and is a vital part of shaping conversation and interaction in the overall marketing technology space
- Reporting to the VP of Corporate Marketing, this role will proactively identify compelling stories and content that align with the company goals, and then work diligently to ideate, build and execute platform-specific content across social media channels, specifically LinkedIn, X, Instagram and YouTube
- You’ll be responsible for day-to-day community management on those social media channels, including content creation, posting and scheduling content, managing conversations between followers, amplifying relevant executive/partner/customer/industry content, and reporting/analyzing the results to optimize engagement
- You will execute organic social media campaigns, grow our presence in key channels, and play a critical role in coordinating design resources for content
- You’ll coordinate with teams across Marketing (Brand, Product Marketing, External Communications, Community, Global Events, Demand Generation, etc.) and our People and Social Impact teams, and partner closely with Digital Marketing on a cohesive strategy across paid and organic social
- You will be immersed in the marketing technology and customer engagement industry and be excited to grow and evolve our social channels as a resource and inspiration for customer engagement professionals
- Serve as a primary storyteller for Braze across social channels by building a deep understanding of our mission, products, culture, and values to create captivating content
- Create and implement a comprehensive organic social content and campaign strategy that aligns with both company and marketing-specific goals
- Ideate, produce, and manage the creation of a range of content for social channels, including video, animation, static images, carousels, polls, and creative copy posts
- Oversee and maintain a social content calendar, ensuring timely production and delivery across existing channels
- Lead social exploration and expansion into emerging platforms, such as TikTok and Threads
- Collaborate closely with paid social and digital marketing team on holistic strategy, and help influence paid social strategy especially as it pertains to boosted posts
- Establish strong partnerships across Marketing, Communications, and Brand teams to identify potential content creation opportunities
- Partner with stakeholders across Marketing and the Braze organization to proactively build comprehensive social media plans and content for various launches, programs, partnerships, etc. Should be comfortable owning social components for a project and proactively obtain the information and assets needed to executive the strategy
- Collaborate with cross-functional stakeholders to produce and publish social-first content on LinkedIn, Twitter, and YouTube
- Work closely with the design team to create visually appealing content that effectively communicates our brand
- Stay up-to-date on industry trends and relevant platform updates
- Monitor reactions to Braze content across all social media platforms, responding to comments and messages from followers, as appropriate
- Amplify relevant content from executives, partners, customers, industry thought leaders, etc
- Act as the first line of defense in monitoring for any potential negative content on social channels through active social listening
- Increase followers and drive engagement with target Braze audiences
- Create a thoughtful employee social advocacy strategy that leverages existing or new tools, social content, and a solid fan base of employees to amplify content
- Measure and analyze the performance of social content, utilizing data to optimize our content strategy and drive continuous improvement
Our take
Braze was founded out of an opportunity to build a company in the mobile space, inspired by the success of Android. This decision was driven by the belief that technology can help build stronger and more valuable relationships between brands and customers. It is now a leading customer engagement platform that powers connections between consumers and the brands they love.
Braze does this by delivering messaging experiences through push notifications, apps, and emails, built specifically for today's always-connected customers. This replaces badly integrated tools and outdated databases, making customer relationships more personalised through cross-channel messaging, journey orchestration and AI-powered experimentation and optimisation. Through this, Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.
As a venture-backed company, its clients now include Headspace, Canva, Max, Headspace, Domino's, Peloton and Depop. These clients use Braze to launch more effective messaging campaigns with less effort in the current mobile-first world. No doubt its placement on the 2024 US News Best Technology Companies To Work For list will draw in more talent, whilst its growth to 10 new offices across North America, APAC regions and Europe indicates promising growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
42% female employees
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2018
$80m
SERIES E
Aug 2017
$50m
SERIES D
Total funding: $182.7m
Company benefits
- Flexible Vacation Policy: Take the time you need to balance your work and life in the way that suits you best
- Equal Paid Family Services: We offer fertility benefits along with equal paid parental leave, so you can focus your energy on your growing family
- Retirement Planning: We support you as you plan for your future. Braze will begin matching contributions into our retirement plan on your first day of employment
- Equity Stake: We provide equity to full-time employees—regardless of role or tenure—so that when we grow and succeed, you do, too
- Learning & Development: We support your professional growth through formal career pathing, the Braze University learning platform, and tuition reimbursement
- Remote Availability: Braze fosters an environment that harmonizes the needs of the business and the needs of its employees
- Global Presence: Our global presence—10 cities and growing—provides opportunities to work and connect with top talent around the world
Company values
- Take Your Seat at the Table: Our community welcomes and respects your unique talents and perspective. Roll up your sleeves and join in - we’re building Braze together
- Don't Ignore Smoke: With constant vigilance, we help each other notice issues before smoke turns to fire. When others come to us, we celebrate the messenger and assist them however we can
- Shape the Future: We believe in the positive trajectory of change. We make investments, take calculated risks, and guide others down the path of our vision for the future
- Embrace Curiosity: We are explorers of details and new horizons. We embrace a growth mindset and pursue our curiosities to acquire new mastery and hone existing skills
- Seek the Truth: We combine intelligence with humility to challenge our assumptions and ask thoughtful questions. We make better decisions by deeply understanding our world
- Be a Human: Each of us contributes to the Braze culture through our individuality. We operate with integrity, and above all else, we are kind
Articles
Leadership
Bill Magnuson
(Co-Founder & CEO)Previously a Software Engineer at Google and Bridgewater Associates before co-founding Braze in 2011.
Jon Hyman
(Co-Founder & CTO)After graduating cum laude in Computer Science at Harvard, Jon joined Bridgewater Associates' Core Technology department and worked on the Forbes Technology Council before co-founding Braze.
Salary benchmarks
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Diversity, Equity & Inclusion at Braze
- Developing robust methods to track and measure representation data across different intersectionalities
- Expanding our presence at affinity events, including conferences, meet-ups and in-house gatherings
- Enhancing our manager training program to incorporate DEI-specific training within the curriculum
- Integrating DEI concepts into existing training, including new hire onboarding
- Launched a company-wide mentorship initiative, which aims to cultivate a richer employee experience and foster a sense of community throughout our workforce
- Enhancing recruiting efforts and manager training to embed inclusivity in our business processes
- Supporting 10 employee resource groups (ERGs) that represent diverse affinity groups and interests
- Organized the ERG Lead Summit, which facilitates the exchange of experiences, insights, and best practices among ERG Leaders
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