Social Media Manager, Netlify
$80-108k
Unified code automation platform for websites and apps
Open for applications
Unified code automation platform for websites and apps
101-200 employees
Open for applications
$80-108k
101-200 employees
Company mission
To make sure the web changes for the better.
Role
Who you are
- 3+ years of experience managing social media for a technical, developer, AI, or product-led brand
- Experience managing high-volume brand handles, from publishing and engagement to monitoring and reporting
- Dev-culture fluency and good public judgment. You know what earns trust and what builders take seriously. When threads move fast, you know when to reply accurately, and when to pull in help
- Enough technical fluency to understand what Netlify ships and strong writing skills to explain it accurately and make it relevant to various audiences
- Strong operating habits across calendars, intake, approvals, launch support, and reporting
- An experimental, data-aware mindset where you love trying new tools or posting strategies. You can explain the "why" behind the engagement rate and use that data to improve social performance
- This Role is a Great Fit If:
- You believe social media is an engagement model you build every day, not a calendar you fill out
- You can speak to technical developers and vibe coders with equal respect, curiosity, and credibility
- You know how to make technical ideas feel clear, useful and human without dumbing them down
- You pay attention to trending topics and what builders are saying, making, questioning, and sharing
- You understand that social media should turn attention into engagement, engagement into trust, and trust into product interest
- You’re comfortable being both a public-facing presence and an operator behind the scenes
- You live in social channels and have an appetite to track new formats, platform shifts and all the new algorithms
- You like moving fast, learning in public, and improving the way Netlify shows up over time
- You constantly test new formats, tools, and channels, then use those results to improve post and program performance
- You want to help Netlify show up with more relevance and personality in the AI-native development conversation
- Not sure you meet 100% of our qualifications? Please apply anyway!
What the job involves
- Netlify is hiring a Social Media Manager to own Netlify’s company social handles and help anyone creating a website or an app understand what’s possible when they build with AI on Netlify
- We’re seeking someone who can turn what Netlify ships, teaches, and celebrates into a social presence people who build with AI want to follow
- You’ll write, publish, engage, experiment, and measure what works across the channels where developers and vibecoders pay attention
- The goal is simple: make Netlify more visible, more useful, and more trusted among people building for the web with AI
- This role is for someone who has already managed brand social channels and understands how to earn attention with a variety of audiences
- Own Netlify’s day-to-day social presence across X, LinkedIn, Bluesky, Discord, and other priority channels. You’ll write, publish, reply, monitor, and engage from the company handles with speed, context, and care
- Take new features, product launches, change log updates, customer examples, and community activity and turn them into clear, useful posts builders understand and care about
- Build and manage the social calendar by maintaining a content calendar that balances launches, education, builder spotlights, community moments, founder content, and timely conversations in the ecosystem
- Monitor the broader builder ecosystem to find, celebrate, and amplify people building with Netlify, especially developers and vibe coders creating with AI tools and agentic workflows
- Support community and campaigns and help promote community challenges, contests, launches, events, and builder programs through social content, live engagement, recaps, clips and storytelling
- Use platform behavior and social algorithms to improve reach, engagement, and defined performance metrics. You’ll track what’s working and understand why. Then use that learning to drive better content, stronger builder engagement, and more product interest
- You’ll manage intake, approvals, launch support, calendars, reporting, and AI-assisted workflows, while working with Dev Advocates, Product, and Support so Netlify’s public presence stays engaging, helpful, and timely
Application process
- When applying please include:
- A resume or short listing of your job history & skills (link to a LinkedIn profile would be fine). We appreciate a cover letter explaining why you would enjoy working in this role at Netlify to get to know you a bit better, though this is not required and will not impact your application
- Our mission is to “build a better web” and that cannot be done without a diversity of skill sets, backgrounds and thoughts
Our take
Servers have been essential to web development since the rise of the internet, but advancements in online infrastructure are causing them to become antiquated. This has resulted in a demand for an alternative to servers that is easier to deploy and scale on today’s web.
Netlify provides a platform that takes care of back-end infrastructure for front-end developers. The technology uses a new server architecture named Jamstack which migrates development functionality to a web browser. As a result, websites can be rendered directly through API microservices instead of calling servers.
The company has more than 4 million developers, and continues to focus on scaling its enterprise customer roster which currently includes Google, Facebook and Unilever. It has also adapted to support developers in the AI age, supplying extensions for observability and prerender, as well as an AI Gateway.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Dec 2021
$105m
SERIES D
Mar 2020
$53m
SERIES C
Total funding: $214.1m
Company benefits
- We offer full benefits including flexible time off, sponsored mental health resources, at least 16 weeks of parental leave, $2k/yearly learning and development allowance, 401k, and more
- Build out a home office with a generous starting stipend. Expense your internet, cell phone, or co-working membership within a monthly allowance
- We are a distributed culture but we also like to get together and meet! Netli-meet your coworkers at annual team offsites and all hands
Company HQ
Financial District, San Francisco, CA
Leadership
CEO of the company since 2014. Previously CEO at BitBalloon, Founder at Webpop and Director of Development / CTO at Domestika.
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